Broadcast News

Bookmark and Share

LiveRing Now Available To Phone Users Worldwide

News Image
The first many-to-many live video app, LiveRing, has announced it is now available globally for iPhone and Android users.

The app, which enables users to call friends and connect up to five people in a real-time video call, capitalizes on the "moment marketing" movement, in which social mobile apps and networks provide real-time moment sharing.

With LiveRing, users can invite friends to join in a real-time moment, and users can even take and share a "group selfie" image.

It is the first mobile video experience that enables users to share live group video in a social networking setting. LiveRing can be downloaded from the Apple iTunes App Store or the Google Play Store here.

Daniel Holmstrom, founder and CEO of LiveRing, appeared on a panel at the inaugural StreamCon New York Industry Summit today, 30 October, at 3:00 pm, in Panel Room 4 (Room 1E12) at the Javits Convention Center in New York City.

Unlike live video streaming apps, such as Periscope and Meerkat, LiveRing enables more social engagement, rather than a one-way broadcast. LiveRing’s user interface, which creates circles for each participant’s face, enables each user to hear and see each other, replicating a face-to-face group meeting. The LiveRing app offers unique potential for marketers with users’ undivided real-time attention, geolocation, and personalization tags. For the target group of teenagers and young adults, the app offers social sharing features that can change how moments are shared and increase fan engagement.

"Being truly social is not about saving our recorded lives. Human communication is about action and reaction, and only live mobile video can create that kind of presence using technology," said LiveRing founder and CEO, Daniel Holmstrom. "Imagine, for example, a cool moment, where you just wish your best friends were there with you. It is for these moments that we created LiveRing."

LiveRing initially experimented with sharing around big moments, whether football games or concerts, that users would want to share, live. The team found that a shared, live memory was a more compelling use case, rather than sharing a static photo or video. Having a presence in someone else’s moment – whether seeing a new-born baby, or a new home, captures true experiences in ways that current apps do not allow.

Unlike Skype or other video calling services which can connect several people in a live video call, LiveRing enables true on-the-go mobile video sharing for up to a few minutes. The moment marketing capabilities of LiveRing will provide users, brands and advertisers with opportunities to create engaging real-time social network interaction, in an easy-to-use manner.


Top Related Stories
Click here for the latest broadcast news stories.

Magewell Adds Wireless Screen Sharing Inputs To USB Fusion Video Capture And Mixing Device
Magewell has dramatically expanded the input source possibilities of its exceptionally flexible USB Fusion video capture and mixing hardware with new
Ross Video To Captivate The Audiovisual Industry
Ross Video has announced its participation in InfoComm 2024, held from June 12 to 14 at the Las Vegas Convention Centre. This year, Ross Video is set
LiveU To Display Complete Suite Of Live Video Services
LiveU is to unveil its Blueprint for Boosting Efficiency in Live Productions at NAB 2023. LiveU has seen amazing customer success stories over the pas
FOR-A To Unveil NDI®-Compatible Live Video Production Ecosystem
FOR-A Corporation of America will head to the 2023 NAB Show with a fully NDI®-compatible live video production ecosystem. Included among the NDI®-supp
iSIZE BitClear Achieves AI-Driven Live Video Denoising And Upscaling
iSIZE has released first performance results taking full advantage of the special instructions enabled by Intel Advanced Matrix Extensions (Intel AMX)
Matrox Video To Unveil Portfolio For Live Production Workflows
Matrox® Video will unveil its latest broadcast portfolio for live production workflows at InterBee 2022. At the Inter BEE IP Pavilion and in Japan Mat
LiveU To Focus On Moving Live Video To The Cloud
LiveU is returning to NAB NY with a focus on moving live video to the cloud. Meet with the LiveU team of experts and experience hands-on demos of the
Broadcast Solutions Completes Live Video System
Broadcast Solutions Nordic has completed a large scale Live Video System for the new multifunction entertainment and sports centre, Nokia Arena in Tam
Live Media Group Holdings Acquires Lyon Video
Live Media Group Holdings (LMHG) has acquired Lyon Video, a video broadcasting (Outside Broadcasting) and production company based in Columbus, Ohio.
Cgates Goes Live With Synamedia Video Network Solutions
Synamedia has announced that one of the leading Lithuanian telcom companies Cgates has gone live with Synamedia video network solutions across its pay
Cerberus Tech And ATEME Bring Broadcast-Quality Compression To Its Live IP Video-Delivery Platform
Cerberus Tech Ltd and ATEME has announced the integration of ATEME’s TITAN video-processing solution into Cerberus Tech’s Livelink IP delivery platfor
Ross Video Acquires D3 LED From Southpaw Live
Ross Video has acquired D3 LED (Dynamic Digital Displays) from Southpaw Live. Based in Rancho Cordova, California, and with remote offices in New York
AJA Video Systems Releases BRIDGE LIVE v1.12
AJA Video Systems has released BRIDGE LIVE v1.12, a new software update for AJA's turnkey multi-channel live video solution for remote production, con
Telestream Announces New Functionality In Its Lightspeed Live Capture Video Server System
Telestream® has announced significant new functionality in its Lightspeed Live Capture video server system. Already battle-proven by international bro
Globecast Launches First Video Public Cloud Video Headend
Globecast has developed and launched the first video public cloud video headend, powered by AWS, for a major European Telco. Globecast joined the AWS