Maxtor enhance reseller marketing programmes

Maxtor has enhanced its 'channel program' offerings with new tools and services designed to help resellers, system integrators and builders stay competitive and address new storage markets.
Additions to the Maxtor VIP Partner Program include a new online, interactive training program.
“Maxtor's goal is to drive value into the channel by providing innovative tools, expanded resources and online programs to help our resellers succeed,” said Rachel Forke, director of channel marketing at Maxtor. “Resellers work in one of the most competitive segments of the IT industry, so we’ve designed our entire channel program to help them develop and support a loyal, growing customer base. We value this community as they are critical in helping us to expand our brand in the small business, vertical and emerging market segments.”
The online training program is designed for resellers around the globe to not only gain knowledge about Maxtor hard drives, but to better position them in a range of storage applications. Created with a “spy” theme, there will be 10 online sessions offered from now until the end of 2003.
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