Broadcast News

Bookmark and Share
13/03/2015

NAB And SMPTE Examine Future Of Storytelling

News Image
The road to the future of cinema is paved with a wealth of technical and creative innovations that will define the cinema experience of tomorrow, writes Richard Welsh, SMPTE Governor for EMEA and Central and South America Region and CEO at Sundog Media Toolkit.

The road to the future of cinema is paved with a wealth of technical and creative innovations that will define the cinema experience of tomorrow. From Saturday 11 April to Sunday 12 April, the 2015 NAB Show's Technology Summit on Cinema (TSC), produced in partnership with SMPTE, will take participants on a journey toward that future, examining both the art and science of storytelling.

Titled ‘Building the Future of Storytelling’, the two-day summit - held in conjunction with the 2015 NAB Show - is dedicated to exploring the technical and creative innovations that will define the future of the cinema experience. The TSC program offers a variety of session topics that give you the opportunity to engage with industry visionaries, as well as the technology innovators that enable creators to realise their artistic intent.

From advances in content creation tools and workflows, to the evolving cloud-based postproduction world and the next steps in theatrical exhibition, the TSC provides a roadmap to the what’s next on the cinema horizon. The event also explores potentially disruptive innovations, some of which are still in the lab and could redefine the ‘film’ experience or, really, any content as we know it. Thus, the TSC has gained a solid reputation as a much anticipated and must-attend event for technologists, strategists, and creatives that are interested in the future of storytelling.

The TSC opens with ‘How Successful Is the Digital Revolution and the Technology Future for Theatres?’ Speakers will examine the impact that all-digital distribution and projection has had on studios and theatrical exhibitors, as well as the costs and benefits of further technical advances. Picking up on the idea of technical innovations, ‘New Developments in Cinema Screen Technology’ will bring together top solution providers in the field for an examination of evolving screen technology including new surface materials, engineered particles, and the wider viewing angles now obtainable, as well as techniques for improving uniformity of illumination and for optimising laser illumination with polarised screens.

‘Immersive Sound for Cinema: An Update on Adoption, Standardisation, and Postproduction’ will consider new technologies from the perspectives of theatrical exhibitors, studios, and engineers. The session will discuss current progress on an interoperable standard for immersive sound, adoption of this technology in theatres, and content authoring implications. Gazing further into immersive cinema experiences, ‘Cinematic Virtual Reality, Multiscreen, and Immersive Cinema’ will engage representatives from top postproduction facilities and cinema technology suppliers in a conversation about the potential of virtual reality within the cinema space. The session will explore the latest experiments in immersive cinema and discuss how other adjacent technologies, such as augmented and virtual reality, may be purposed for unique cinematic and shared audience experiences.

Shifting further toward the art of content creation, ‘Navigating Big Colour: Lessons and Opportunities for the Future’ will focus on image capture and display for enhanced colour gamuts. The session will highlight recent case studies in audience perception of increased colour gamut, including potential traps for observer metamerism and variability, as well as the use of the latest laser projection technologies to demonstrate the creative possibilities of ‘big colour’.

‘DCP Update and Future Delivery Options: Satellite, Fibre, and Internet’ will discuss topics including existing hard drive workflow and the distribution of keys to enable digital cinema playback, along with trailer and preshow advertising content distribution. The session’s panel of industry experts also will examine the SMPTE Digital Cinema Packaging (SMPTE-DCP) standard and the recommendations of the current version of the Digital Cinema Initiatives (DCI) specification. Under discussion will be the value of the SMPTE-DCP with regard to captioning, object-based audio, stereoscopic 3D and higher frame rates (HFR), as well as its support for higher bit rates, dynamic 3D subtitles, Material eXchange Format (MXF), fully encrypted subtitles, and auxiliary data.

During the summit, participants also will have the opportunity to attend the ‘first-look’ of the SMPTE documentary, ‘Moving Images’, which is currently in production. Produced by Randall Dark and directed by Howard Lukk, with cinematographer Travis LaBella, and associate producer Aimée Ricca, the documentary will explore the exciting evolution of motion-imaging technology from the turn of the 20th century through the present, while speculating on what the future has in store. The filmmakers will be on-hand for questions.

The aforementioned sessions are just a sampling of the TSC’s full and wide-ranging, two-day program schedule.
As the pace of change for technology in the cinema has never been more rapid, this is an event that must not be missed for cinema professionals, engineers, and creatives alike.

The complete program is available online at www.smpte.org/tsc2015.

SMPTE members may use code SD01 through 27 March 2015 to take $100 off the NAB non-member rate for a SMART or Conference Flex Pass registration, or to get a free Exhibits-Only Pass.

The article is also available to read in BFV online.

(IT/CD)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

13/03/2024
Agile Content Announces Agreement With Ålcom
Agile Content has announced agreement with Ålcom, a mobile and network operator based in the Åland Islands which provides converged mobile, broadband
08/05/2014
SMPTE Releases NAB Report
The Society of Motion Picture and Television Engineers (SMPTE) has released its report following up on this year's NAB Show, held in Las Vegas at the
18/04/2023
Brompton Technology To Demonstrate TrueLight® At NAB 2023
Brompton Technology is set to make history at the highly anticipated NAB Show in Las Vegas by demonstrating its game-changing innovation, TrueLight®,
14/03/2018
SMPTE To Have Huge Presence At NAB 2018
SMPTE is to have a huge presence at the 2018 NAB Show with the 'Future of Cinema Conference', IP showcase, alongside its booth and members. 2018 NAB S
07/05/2015
NAB's Technology Summit On Cinema, Produced With SMPTE, Concludes
The Society of Motion Picture and Television Engineers® (SMPTE®), has said the 2015 NAB Show's Technology Summit on Cinema (TSC), produced in partners
27/02/2015
NAB Summit To Explore Technical And Creative Innovations
The Society of Motion Picture and Television Engineers (SMPTE) has announced that the 2015 NAB Show's Technology Summit on Cinema (TSC), will be dedic
14/03/2016
2016 NAB Show And SMPTE Unite
By Richard Welsh, chair of The Future of Cinema Conference and CEO at Sundog Media Toolkit. The newly crafted NAB Show's 'The Future of Cinema Confere
06/04/2018
SMPTE To Have Big Presence At 2018 NAB Show
SMPTE's presence at the 2018 NAB Show will be difficult to miss. Approximately 260 SMPTE Sustaining Members will exhibit at the show, and more than 50
13/10/2014
SMPTE Standards Ready To Boost 'Wow' Factor
Current study and standards work is paving the way toward a richer, more immersive theatre experience, writes Brian Vessa, Chair of SMPTE Cinema Sound
29/09/2023
SMPTE Announces Partner Companies Powering Emerging Technology Showcase
SMPTE® has announced the partner companies that will be powering the newly added Emerging Technology Showcase during the SMPTE 2023 Media Technology S
01/02/2017
Details Of NAB 2017 'Future of Cinema Conference' Announced

SMPTE has announced details of the 2017 NAB Show's 'Future of Cinema Conference: The Intersection of Technology, Art, & Commerce in Cinema', produced
22/08/2017
SMPTE Announces Annual Awards Recipients for 2017
SMPTE has revealed the individuals who will be recognized with 2017 awards as part of the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2
20/05/2016
SMPTE Celebrates Successful NAB
The Society of Motion Picture and Television Engineers (SMPTE) recently celebrated a number of achievements across its three primary focus areas – sta
13/05/2015
SMPTE's NAB 2015 Presence Signals Society's Leadership In Advancing The Industry
The Society of Motion Picture and Television Engineers (SMPTE) made an impact at the 2015 NAB Show with broad representation across exhibition floors
05/02/2016
SMPTE Unveils 2016 Directors And Governors-At-Large
The Society of Motion Picture and Television Engineers (SMPTE) Board of Governors has named the its 2016 directors and appointed two new governors-at-