Avid Everywhere Certified By DPP

Avid Media Composer | Software and a new release of the Avid Media Access (AMA) AS-11 plugin have received certification as part of the UK-based Digital Production Partnership's and Advanced Media Workflow Association's new compliance programs.

The new file-based delivery specification, AS-11 DPP, is a subset of the AMWA Application Specification AS-11 and has been written to satisfy the needs of UK broadcasters for the delivery of finished programs.

The Digital Production Partnership (DPP) comprises the BBC, Channel Four and ITV. With the support of BSkyB and BT Sport the Partnership has developed the DPP subset of AS-11 to enable UK broadcasters to ensure files from production and post production companies exists in a consistent format. AS-11 DPP delivery came into effect in the UK from October 2014.

Powered by the Avid MediaCentral Platform and part of the Avid Artist Suite, Avid Media Composer | Software (version 7.0.4.1 onwards) along with the latest AMA AS-11 plugin (version 1.0.3) have been specifically developed to make exported files from Media Composer conform to the new specification.

"Introducing a file-based delivery specification has significantly improved the way everyone in the UK media production value chain works together," said Tom Cordiner, vice president, international sales at Avid. "Avid is committed to reducing the cost and complexity associated with disparate media formats. We worked closely with the Advanced Media Workflow Association (AMWA) while the AS-11 spec was being created, and now we're ensuring the seamless delivery of AS-11 DPP files from Media Composer | Software to UK broadcasters."

www.avid.com

(IT/JP)