Broadcast News

Bookmark and Share
21/08/2003

Rose Hackney Barber complete new commercial for Simple

Accantia recently turned to Joe Roman of Rose Hackney Barber to direct a new commercial for 'Simple Regeneration', with impressive visual results.
Shot in Bucharest, the commercial opens with a train leaving a dingy underground metro station. Pedestrians fill crowded streets, exhaust fumes from cars pollute the atmosphere and grey high rise office blocks tower over the melee below. As workers head for and depart from their offices the giant image of a young woman, luminous in comparison to her dreary surroundings, slowly rotates on the screen.
Down on the pavement a young woman stands out from the crowd, watching as the giant woman reaches towards the sky and pulls the clouds across to obscure the sun.
On the pavement the young woman remains entranced as the giant blows smog from a power station into the distance. The commercial is set to the haunting track, 'The World is Our Own' by Goldlust, and ends with the tag line: 'Skin Protection From Simple.'
Joe Roman said: "This is a great opportunity to move the beauty genre on into the real world. Shooting in the streets of Bucharest was a challenge, but it gave us the edge we needed and the street scenes contrast really well with the beauty passes we did in the studio. The agency was very supportive and I think we're all very pleased with the result."
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

25/01/2024
Origin Acoustics Unveils Origin PRO Line Of Commercial-Grade Speakers And Amplifiers
Origin Acoustics has unveiled its Origin PRO line of commercial-grade speakers and amplifiers. Derived from the success of Origin Acoustics' residenti
31/03/2023
Sencore To Present Range Of Internet Delivery And Commercial AV Solutions
Sencore will be using NAB2023 (Booth W2500) to present their range of internet delivery and commercial AV solutions. Front and center will be the newl
16/10/2023
Sky Sports Announces New Rights Deal RL Commercial
Ahead of live and exclusive coverage from Old Trafford tonight of the 26th Super League Grand Final, Sky Sports and RL Commercial have announced a tra
27/09/2023
ITV Studios Appoints Executive VP Commercial Strategy, Global Partnerships
ITV Studios has appointed Tom Clark, a senior commercial executive with over 20 years of experience in growing digital media and entertainment busines
08/09/2023
swXtch.io Announces Commercial Availablity Of Cinnafilm's Live Ip Transcoder
swXtch.io LLC has announced the commercial availability of Cinnafilm's live IP transcoder, IPXCode, with Tachyon LIVE as part of cloudSwXtch. First an
02/08/2023
RTI Adds Sales Representation In Commercial Channels
RTI has announced four commercial sales representation companies now represent RTI control and automation solutions. Each of the four, Richard Dean As
05/06/2023
AsiaSat Appoints Chief Commercial Officer
Asia Satellite Telecommunications Co. Ltd. (AsiaSat) has appointed Raymond Chow as its Chief Commercial Officer. Joined AsiaSat in 2018, Raymond most
23/05/2023
A+E Networks Appoints VP Of Commercial Advertising And Partnerships
Marianna Kritikos has been appointed A+E Networks EMEA's Vice President of Commercial Advertising and Partnerships. Following her strong performance a
16/05/2023
Riedel Networks Appoints Chief Commercial Officer For Its Media Division
Riedel Networks has appointed announced that Timo Koch as chief commercial officer for its Media Division. Reporting to Michael Martens, CEO of Riedel
23/02/2023
DAZN Announces New Chief Commercial Officer
DAZN has appointed Marc Watson as Chief Commercial Officer. Marc will lead the rights and content acquisition strategy and drive other commercial init
16/08/2023
RTI To Highlight Solutions At CEDIA Expo 2023
Building on its growing presence in commercial markets, leading control and automation manufacturer RTI is to highlight solutions for both residential
14/11/2022
Rise Announces Recipient Of 2022 Woman Of The Year Award
Rise has announced the recipient of the 2022 Woman of the Year award. Daniella Weigner, co-founder and Managing Director of Cinegy GmbH, will receive
25/10/2011
O'Reilly To Join RTÉ Executive Board
RTÉ have announced that Willie O'Reilly is to take up the newly-created post of Group Commercial Director. Reporting to the Director General, as a mem
26/08/2003
RTÉ Publishing appoint Commercial Director
RTÉ Publishing have appointred Paul Crosbie to the position of Commercial Director. Following the restructuring of RTÉ into Integrated Business Divisi
22/02/2017
Production News : BBC One Announces New Production Of The Woman In White
Ben Hardy and Jessie Buckley have been announced as the stars in a new BBC One adaptation of Wilkie Collins' psychological thriller, The Woman In Whit