WAMtv reaches global audience

Worldart Media Television, the UK`s only 24-hour Broadband TV channel, has already crept into the top 25,000 hit websites world-wide, according to Alexa.com, the global traffic ranking organization.
The channel, which shows a varied mixture of arts and entertainments via an interactive windows media player is a non-stop `multicast` rather than the conventional `video on demand` that most sites use.
Paul Blyth, WAMtv CEO, said: "We are very pleased and surprised at the huge growth in our viewers, considering we are a 'Broadband only' site and Broadband is only in the first phase of being rolled out in some areas. I think it shows that people are definitely looking for media alternatives."
The website still carries no advertising as WAMtv will try to fund operations purely from TV type adverts and sponsorship, rather than conventional banner ads and pop ups.
"This will be a tough one," added Blyth, "if we manage it, it will be a first, but we were aware that this would be our most difficult challenge from the outset."
(GB)