Broadcast News

Bookmark and Share

Atomos Appoints Shriro (HK) As Sole Distributor For China

Atomos, creator of the award-winning Ninja and Samurai camera-mounted recorders, and the acclaimed Connect converters, have announced the appointment of Shriro (HK) Ltd as the sole distributor for China.
"Shriro have excelled at catering for both the consumer camera and professional content creation markets in Hong Kong and China," explains Jeromy Young, CEO and Founder of Atomos. "They pride themselves on a straight and honest approach to business. I look forward to working with them because they understand what we are trying to achieve and we think they will sell a lot of our products. They will fulfil a distribution function supporting existing and new Atomos resellers."
Shriro Hong Kong has been playing a leading role in the distribution of high-end equipment for photography in Hong Kong and Macau. Their mission is to provide top class equipment and quality services to professional photographers, cinematographers as well as to keen enthusiasts.
"We have been covering the Hong Kong and Macau markets for Atomos and we are excited to expand our cooperation with them to Mainland China, which is one of the fastest growing video & cinematography markets worldwide.
"Atomos products will be promoted through our high-end photography channel and we will rapidly expand our dedicated sales force and re-seller network in the video/cine channel," adds Egon Heldner, Managing Director, Shriro (HK) Ltd. "We are convinced that Atomos' innovative drive as well as their leading edge technology and customer focus will add value to our customers."
Shriro Hong Kong will be carrying the entire Atomos range, including the Ninja-2, Samurai, Samurai Blade and Ronin field recorders, as well as the Connect and Connect AC converters, with immediate effect.

Top Related Stories
Click here for the latest broadcast news stories.

Vizrt Unveils Viz Connect Tetra
Vizrt has unveiled Viz Connect Tetra, an ultra-compact live production workstation that enables multi-channel 4K video and audio connectivity with a s
ATOMOS Cloud Studio Is Now Live
ATOMOS Cloud Studio is live and the first three, highly anticipated products in the new CONNECT range are now shipping worldwide. From big budget digi
Atomos Announces Shriro As Hong Kong Distributor
Atomos has announced the appointment of Shriro (HK) Ltd as the distributor for Hong Kong. "Shriro have excelled at catering for both the consumer came
Atomos Appoints A New Hong Kong Distributor
Atomos and the Connect converters have announced the appointment of Shriro (HK) Ltd as the distributor for Hong Kong. "Shriro have excelled at caterin
ATOMOS Launches New Firmware For Connect And Shogun Connect
Following the NAB 2022 announcement, ATOMOS has released the latest firmware update for the SHOGUN CONNECT and ATOMOS CONNECT that will now enable Fra
Atomos Cloud Studio Now Available
Atomos Cloud Studio is now available, offering a range of subscription-based tools for remote collaboration and live production. The suite comprises A
ATOMOS Expands RAW Ecosystem
2022 has been a monumental year for ATOMOS. The company has released a new range of CONNECT hardware products and introduced a suite of cloud services
Atomos Announces New Ninja Series
Atomos has announced the latest generation of its hugely successful Ninja line of camera-mounted monitor-recorders: Ninja and Ninja Ultra. The origina
Atomos Appoints EMEA Vice President Sales
Atomos have appointed Stephan Kexel to the position of Vice President Sales, EMEA. In his new role, Stephan is responsible for all sales management as
Atomos IBC Preview
Atomos are set to shows their smart production tools working with leading DSLRs, camcorders and cinematic cameras at IBC, in Hall 9, stand number D25.
Atomos Brings C2C Functionality To Zato CONNECT
With the release of a free-of-charge firmware update, Atomos is bringing Camera to Cloud (C2C) functionality to Zato CONNECT. Zato CONNECT is by far t
Radio LA GUANCHA Brings Its Programs Closer To The Listeners
Radio La Guancha is the municipal radio station of La Guancha Town Council on the island of Tenerife, Canary Islands, Spain. It was created more than
Atomos' Shogun Inferno Now Shipping
The Shogun Inferno by Atomos is now available for shipping, it has been announced. Also at IBC2016, a number of new feature announcements were made, i
Atomos Ninja Star Launches
Atomos' Ninja Star has completed initial production runs and is being shipped to the reseller channel ready to meet pre-orders, it has been announced.
EditShare Partners With Atomos
EditShare® has partnered with Atomos to bring camera to cloud workflows to MediaSilo, the leading video collaboration platform. MediaSilo will be inte