BBFC Selects mymovies For Children's Channel

The British Board of Film Classification (BBFC) has selected mymovies to provide film trailers, posters and artwork for its new website for children, CBBFC.
The recently launched CBBFC website provides information about age ratings, BBFCinsight and how the BBFC works, alongside educational games like ‘Rate a Trailer’, where children can test how much they know about film classification.
It provides resources for parents including Frequently Asked Questions about choosing films for children.
mymovies now provides film trailers and imagery for family films classified U, PG and 12A. They also provide artwork from films classified 15, to help illustrate information about age ratings for older children and adults.
All mymovies film trailers used on the CBBFC and main BBFC website are age rated by BBFC Examiners.
"Film content is central to the BBFC’s role in providing detailed information about every film they rate, allowing the public to make informed entertainment choices," a statement from the Board said.
"The new CBBFC website is designed to help educate children about age ratings and BBFCinsight, the detailed information the BBFC provides about every film it rates. BBFCinsight gives parents a clear idea of how and why films have been rated and what issues the films contain, and can be used to help children choose films that are right for them."
Lucy Brett, Head of Education at the BBFC, said: "By working with mymovies we’ve created a website for children that not only provides valuable educational information but also engaging and exciting film content and imagery that children have come to expect from film and entertainment websites designed for their age groups. Games like 'Rate a Trailer' are integral to showing children how film classification works and helping them to understand how they and their parents can make decisions about what they watch."
mymovies and the BBFC also worked together on providing trailer and artwork content for the new BBFC website, which launched in 2012.
Further content creation projects include a theatrical and online trailer to promote the BBFC centenary 'Uncut' film season, held at the BFI in November 2012.
Nick Austin, Digital Director at mymovies, said: "We’re excited to renew and build upon our relationship with the BBFC, expanding our content services to include movie stills and helping to connect key family releases with consumers, whilst simultaneously driving engagement for the BBFC’s exemplary range of educational tools."
www.cbbfc.co.uk
(IT/CD)