Hybrid Signs Middle East Deal

Hybrid, provider of real-time graphics and robotic camera systems, has announced a dealership agreement with Media Group International (MGI), a systems integrator in the Middle East.
Under the agreement, MGI will sell and support Hybrid’s virtual studio and robotic camera products in the region.
With offices in Qatar, UAE, Oman, Bahrain and Saudi Arabia, MGI (formerly known as Salam Media Cast), has served the Gulf region for over 35 years. Within the past year, MGI has entered into several partnerships to "help diversify its business".
The company recently signed a deal with HoloVis International, developers of advanced 2D and 3D immersive systems, as well as recent agreements with VidiGo, Visual Unity and never.no.
"I’m confident that MGI will provide excellent support and increase our exposure to potential customers in the Middle East," said Olivier Cohen, CEO, Hybrid.
"They take a keen interest in the product lines they carry and make sure their sales and technical support team are well versed on each line they represent. I’ve been very impressed with how they work and their commitment to their broad customer base."
MGI will support and sell Hybrid’s flagship Krypton 3D tracking virtual studio solution, the NEON trackless virtual set, the Chrome broadcast robotic jib, and Hybrid’s entire line of robotic camera systems.
"Hybrid’s line of robotics and virtual sets are very innovative and fit perfectly into our current lineup," said Paul Wallis, Sales Director, UAE, MGI.
"We’re looking forward to learning as much as we can about the technology in order to share this knowledge with our current and prospective customers throughout the Middle East. In particular, we’re very excited to showcase the virtual studio in a box [NEON] system, as this solution can potentially be very cost effective, while enabling our clients to produce live shows with dynamic virtual sets. Personally, I believe there is a significant market for this product within corporations, government organisations, schools and news organisations of all sizes."
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(IT/CD)