XL Video chosen by Production North

Leading live video specialists XL Video are working closely with Production North, the renowned Yorkshire-based show producers/production company headed by Steve Levitt and Iain Whitehead.
Three of the most spectacular pop tours of the year so far benefited from this winning combination, Westlife, Ronan Keating and Fame Academy, all featuring dramatically different vibes and aesthetics but with one common element: high production values.
Video has been crucial to all these tours – emphasising the seminal role of the medium in the genre of live pop. With a largely young audience, moving images and camera relay are vital ingredients. Live show IMAG ensures that everyone has a good view of the artist/s, and on the creative front, video adds a dramatic and effective visual dimension to any show.
Video is also now expected by many audiences – be they pop fans or art house aficionados – and is often the 'medium with the message' for young audiences experiencing their first live shows who’s perceptions of entertainment are informed by fast moving television and pop promos.
(GB)