Aardman complete Dairylea commercials

Kraft have unveiled their first new campaign for Dairylea spreads and triangles in two years through agency J. Walter Thompson.
The TV campaign uses a combination of animation and filmed live footage to bring to life the ‘Moo’ cow characters that feature on all Dairylea packs. Animation in the campaign has been done by Aardman Animations.
The campaign sets out to offer consumers alternative ways of using Dairylea. These include adding Dairylea to everyday dishes such as mashed potato and pasta. It also reinforces the fundamental goodness proposition of the brand with humour and charm.
The campaign kicks off with ‘Cows in the Loft’, which opens on a group of animated cows chewing the cud in the field. Not content with sitting around, they set out on a mission to get Dairylea goodness into kids. The cows climb up a ladder into the loft of a house where they set up a camper stove and boil some potatoes. They then add Dairylea to the potatoes, and prepare a tasty dish of Dairylea mash. They proceed to lower the dish through a hole in the ceiling onto the kitchen table of the unsuspecting family below.
This execution will be followed by a second spot, ‘Cow Manoeuvres’ that will feature Dairylea added to pasta.
(GB)