Broadcast News
26/06/2012
3D Storm Provide Innovative Solutions For Next Generation Live Production

Franck Lafage, Director of 3D Storm, the distributor of NewTek Products for Europe, Middle-East, Africa, Russia, Turkey and Pakistan, reveals how the company is embracing emerging trends and helping to define the future of broadcast.
RFV: How did 3D Storm begin and what have been the majomilestones along the way?
FL:I was really found of computers, kind of a cool geek. I was really interested in what NewTek was doing in the mid 80's. They were the first to create an affordable tool to digitalize pictures. Today, it seems that it is as simple as walking, but 30 years ago, it was a revolution! 3D Storm history goes back to this moment, when I created my first company in 1989. At the time we
were one of the pioneers in multimedia. We were one of the first distributor of peripherals and
softwares for Amiga Comodores in Europe and for sure the first distributor in France of NewTek
products. We were specialized in desktop videos, multimedia, 3D animation and VFX. 10 years later, the occasion rose to expand NewTek presence in the EMEA region. 3D Storm the
distributor of NewTek products in EMEA, was created in 1999 in Bordeaux. We were 2 when we started. We are now 15 people, including 3 sales representatives abroad, covering more than 100 countries. We have more than 200 resellers in our region and more than 5000 units installed.
RFV: What makes the company stand out from the crowd?
FL: NewTek and 3D Storm have a common goal which is to provide innovative solutions to everybody. Manufacturers need to provide the most advanced tools to allow artists and producers to produce, broadcast and stream. NewTek first gained recognition in
the semi-pro world. 3D Storm was the first distributor to address big networks. National televisions have now integrated NewTek TriCaster in their production workflows, such as France Televisions, BBC, RTL, RTBF…Lately, the Circom Conference, which is the annual
conference of European public televisions, was streamed live with TriCaster.
Over the years our experience and expertise have grown. We deliver tailor-made services to our clients. We built trust and very strong relations with our network.
RFV: What do you feel are the emerging trends that are defining the future of television and how are you embracing them?
FL: The past 10 years have seen social medias emerged. Nowadays, on line social platforms are the new way to broadcast and publish content. It started with webcams and low quality videos and it is evolving really fast towards high quality content and high quality visuals.
Televisions productions are surfing on this trend as well, including more and more content coming from the web in their productions. Social platforms provide endless resources.
NewTek TriCaster 8000 was announced at NAB, it is the next generation of Live Production. A
unique instant publish and share on social media platforms feature was integrated in the system. With Tricaster 8000 any type of content can be edited and published instantly to any platform, such as Youtube, facebook ,Twitter, but also sent to an FTP server, during live
production.
RFV: You have unveiled a new line of TriCaster™ live production systems, can you inform our readers what these products offer?
FL: At NAB, NewTek unveiled a new line of TriCasters, a next generation of live production
systems, that answers today's audience expectations to have content delivered on multiple
screens, on-demand, online, and on social media platforms. TriCaster 855 is a complete,
integrated solution to deliver big live productions in native, fullresolution HD. With a fully loaded, 24-channel switcher, eight-source ISO recording and a powerful integrated effects system, plus additional video, graphics, animations, and virtual sets, TriCaster 855 makes productions shine and meets today’s demands in a highly competitive market.
TriCaster 455 is a compact, integrated solution to produce a four-camera, 14-channel HD live
show with maximum creative capacity. Designed for mobility and scaled for small spaces, TriCaster 455 provides rapid setup, complete live production capabilities, built-in multi-track ISO recording and a powerful switcher effects system, to produce from any location.
TriCaster 8000 is a complete live production and media publishing solution built to keep pace with the rapidly changing landscape of video production.
It starts with a 24-channel switcher, amplified by 8 fully re-entrant M/E rows. It extends to external router support for large-scale multi-camera production in native, full-resolution
HD, 8 channels of ISO recording in up to 1080p and live output to up to 14 different display destinations. It integrates social media sharing to publish to social networks. With a powerful integrated effects system, it creates impressive, custombranded visuals.
RFV: Finally, what do you think the next 12 months hold for the company? Are there any exciting developments on the horizon?
FL: The next coming months will be dedicated to the new line of TriCasters that we launched at NAB.
Come and see us at IBC to see amazing TriCasters Demos, same spot 7K11!
RFV: How did 3D Storm begin and what have been the majomilestones along the way?
FL:I was really found of computers, kind of a cool geek. I was really interested in what NewTek was doing in the mid 80's. They were the first to create an affordable tool to digitalize pictures. Today, it seems that it is as simple as walking, but 30 years ago, it was a revolution! 3D Storm history goes back to this moment, when I created my first company in 1989. At the time we
were one of the pioneers in multimedia. We were one of the first distributor of peripherals and
softwares for Amiga Comodores in Europe and for sure the first distributor in France of NewTek
products. We were specialized in desktop videos, multimedia, 3D animation and VFX. 10 years later, the occasion rose to expand NewTek presence in the EMEA region. 3D Storm the
distributor of NewTek products in EMEA, was created in 1999 in Bordeaux. We were 2 when we started. We are now 15 people, including 3 sales representatives abroad, covering more than 100 countries. We have more than 200 resellers in our region and more than 5000 units installed.
RFV: What makes the company stand out from the crowd?
FL: NewTek and 3D Storm have a common goal which is to provide innovative solutions to everybody. Manufacturers need to provide the most advanced tools to allow artists and producers to produce, broadcast and stream. NewTek first gained recognition in
the semi-pro world. 3D Storm was the first distributor to address big networks. National televisions have now integrated NewTek TriCaster in their production workflows, such as France Televisions, BBC, RTL, RTBF…Lately, the Circom Conference, which is the annual
conference of European public televisions, was streamed live with TriCaster.
Over the years our experience and expertise have grown. We deliver tailor-made services to our clients. We built trust and very strong relations with our network.
RFV: What do you feel are the emerging trends that are defining the future of television and how are you embracing them?
FL: The past 10 years have seen social medias emerged. Nowadays, on line social platforms are the new way to broadcast and publish content. It started with webcams and low quality videos and it is evolving really fast towards high quality content and high quality visuals.
Televisions productions are surfing on this trend as well, including more and more content coming from the web in their productions. Social platforms provide endless resources.
NewTek TriCaster 8000 was announced at NAB, it is the next generation of Live Production. A
unique instant publish and share on social media platforms feature was integrated in the system. With Tricaster 8000 any type of content can be edited and published instantly to any platform, such as Youtube, facebook ,Twitter, but also sent to an FTP server, during live
production.
RFV: You have unveiled a new line of TriCaster™ live production systems, can you inform our readers what these products offer?
FL: At NAB, NewTek unveiled a new line of TriCasters, a next generation of live production
systems, that answers today's audience expectations to have content delivered on multiple
screens, on-demand, online, and on social media platforms. TriCaster 855 is a complete,
integrated solution to deliver big live productions in native, fullresolution HD. With a fully loaded, 24-channel switcher, eight-source ISO recording and a powerful integrated effects system, plus additional video, graphics, animations, and virtual sets, TriCaster 855 makes productions shine and meets today’s demands in a highly competitive market.
TriCaster 455 is a compact, integrated solution to produce a four-camera, 14-channel HD live
show with maximum creative capacity. Designed for mobility and scaled for small spaces, TriCaster 455 provides rapid setup, complete live production capabilities, built-in multi-track ISO recording and a powerful switcher effects system, to produce from any location.
TriCaster 8000 is a complete live production and media publishing solution built to keep pace with the rapidly changing landscape of video production.
It starts with a 24-channel switcher, amplified by 8 fully re-entrant M/E rows. It extends to external router support for large-scale multi-camera production in native, full-resolution
HD, 8 channels of ISO recording in up to 1080p and live output to up to 14 different display destinations. It integrates social media sharing to publish to social networks. With a powerful integrated effects system, it creates impressive, custombranded visuals.
RFV: Finally, what do you think the next 12 months hold for the company? Are there any exciting developments on the horizon?
FL: The next coming months will be dedicated to the new line of TriCasters that we launched at NAB.
Come and see us at IBC to see amazing TriCasters Demos, same spot 7K11!
Top Related Stories
Click here for the latest broadcast news stories.
14/05/2024
Chyron LIVE Cloud-Native Live Production Platform Updated
Chyron has released a series of significant updates to its Chyron LIVE cloud-native live production platform that were demonstrated at the 2024 NAB Sh
Chyron LIVE Cloud-Native Live Production Platform Updated
Chyron has released a series of significant updates to its Chyron LIVE cloud-native live production platform that were demonstrated at the 2024 NAB Sh
25/09/2023
CP Communications Wraps Series Of Live Production Projects With HRP-Live
CP Communications recently wrapped a series of live production projects with HRP-Live culminating with the recent 2023 NOBULL CrossFit Games at Allian
CP Communications Wraps Series Of Live Production Projects With HRP-Live
CP Communications recently wrapped a series of live production projects with HRP-Live culminating with the recent 2023 NOBULL CrossFit Games at Allian
13/07/2023
Version 1.4 Of Chyron LIVE Cloud-Native Live Production Platform Updated
Chyron has announced that version 1.4 of the Chyron LIVE cloud-native live production platform features key updates including a new AI-based instant r
Version 1.4 Of Chyron LIVE Cloud-Native Live Production Platform Updated
Chyron has announced that version 1.4 of the Chyron LIVE cloud-native live production platform features key updates including a new AI-based instant r
27/01/2016
Production News : ITV To Air First-Ever Live TV Production Of GREASE: LIVE
Paramount Television's star-studded production of GREASE: LIVE is to be broadcast in the UK by ITV2. ITV will air the first-ever live television produ
Production News : ITV To Air First-Ever Live TV Production Of GREASE: LIVE
Paramount Television's star-studded production of GREASE: LIVE is to be broadcast in the UK by ITV2. ITV will air the first-ever live television produ
24/09/2013
NewTek TriCaster 455 To Stream Live Events
The NewTek TriCaster 455 live production system has been chosen by the world renowned Victoria and Albert Museum (V&A) in London to stream live events
NewTek TriCaster 455 To Stream Live Events
The NewTek TriCaster 455 live production system has been chosen by the world renowned Victoria and Albert Museum (V&A) in London to stream live events
27/11/2012
NewTek TriCaster Becomes Free App
The NewTek TriCaster™ Audio Mixer has become a free download from the iTunes app store. Users of the application can enjoy fingertip control over audi
NewTek TriCaster Becomes Free App
The NewTek TriCaster™ Audio Mixer has become a free download from the iTunes app store. Users of the application can enjoy fingertip control over audi
15/07/2013
Timbre To Show NewTek TriCaster
Timbre, NewTek Specialist Dealer in South Africa, will present NewTek TriCaster live production and streaming system, and 3Play replay system at Media
Timbre To Show NewTek TriCaster
Timbre, NewTek Specialist Dealer in South Africa, will present NewTek TriCaster live production and streaming system, and 3Play replay system at Media
28/01/2013
NewTek Deliver Live Events Broadcasting Seminar For BVE
NewTek will showcase its full range of TriCaster™ live production solutions along with its 3Play™ 425 slow motion instant replay solutions on Stand E2
NewTek Deliver Live Events Broadcasting Seminar For BVE
NewTek will showcase its full range of TriCaster™ live production solutions along with its 3Play™ 425 slow motion instant replay solutions on Stand E2
24/04/2013
New Products Unveiled In NewTek Developer Network
NewTek has announced the expansion of the NewTek Developer Network, a growing ecosystem of companies that create compelling workflows for NewTek custo
New Products Unveiled In NewTek Developer Network
NewTek has announced the expansion of the NewTek Developer Network, a growing ecosystem of companies that create compelling workflows for NewTek custo
14/05/2015
London Live Unveils 'Live From London' Strand
London Live has said it is to increase its coverage of live events across the capital, with an official 'Live from London' strand. Covering sporting e
London Live Unveils 'Live From London' Strand
London Live has said it is to increase its coverage of live events across the capital, with an official 'Live from London' strand. Covering sporting e
24/09/2013
NewTek Bring Live Streaming To The Victoria And Albert Museum
The NewTek TriCaster 455 live production system has been chosen by the world renowned Victoria and Albert Museum (V&A) in London to stream live events
NewTek Bring Live Streaming To The Victoria And Albert Museum
The NewTek TriCaster 455 live production system has been chosen by the world renowned Victoria and Albert Museum (V&A) in London to stream live events
05/03/2013
SIS LIVE And RRsat Provide Global Broadcasting Of Live Sports Events
SIS LIVE has announced that it has entered into an agreement with RRsat to provide international sports distribution solutions for the Asian market. T
SIS LIVE And RRsat Provide Global Broadcasting Of Live Sports Events
SIS LIVE has announced that it has entered into an agreement with RRsat to provide international sports distribution solutions for the Asian market. T
19/09/2012
WinCAPS Q-Live Catapults Live Subtitling To A New Level At IBC
Screen’s IBC stand has shown that their acquisition of SysMedia has been a catalyst for further market expansion with connected TV and HbbTV solutions
WinCAPS Q-Live Catapults Live Subtitling To A New Level At IBC
Screen’s IBC stand has shown that their acquisition of SysMedia has been a catalyst for further market expansion with connected TV and HbbTV solutions
08/08/2012
SIS LIVE Integrates And Operates The First Ever Live Mobile TV Studio For France TV Sports
Outside broadcast, uplink and systems integration specialists SIS LIVE has been working in a collaborative venture with France Televisions Sports Depa
SIS LIVE Integrates And Operates The First Ever Live Mobile TV Studio For France TV Sports
Outside broadcast, uplink and systems integration specialists SIS LIVE has been working in a collaborative venture with France Televisions Sports Depa
28/07/2011
NewTek Live From The Eiffel Tower
3D Storm (NewTek Europe), Distributor of NewTek products in Europe, Africa and the Middle East, was at the heart of the French National Day on July 14
NewTek Live From The Eiffel Tower
3D Storm (NewTek Europe), Distributor of NewTek products in Europe, Africa and the Middle East, was at the heart of the French National Day on July 14