Broadcast News

Bookmark and Share

AmberFin and ATG Expand UK Channel Partnership

AmberFin and ATG Broadcast have announced the expansion of their UK channel partnership agreement to encompass the Middle East region.
ATG Broadcast, which has been AmberFin’s channel partner in the UK since early 2011 is opening a new sales and support office, ATG Broadcast Middle East FZ-LLC in Dubai.
It will promote and support AmberFin’s iCR broadcast content ingest and file transcoding system including the recently introduced Unified Quality Control (UQC) module. UQC combines multiple tools for baseband checks during tape ingest, file-based post-ingest QC and overall operator-controlled QC including annotation and mark-up.
"The Middle East market is one we understand well and which we are now able to support directly through our recently-opened regional office in Dubai Media City," comments ATG Broadcast Managing Director Graham Day.
"Broadcasters worldwide today recognise the huge gains in efficiency, flexibility and operational security they can achieve by switching from discrete cine film and video tape to file-base operation. We have first-hand experience of integrating AmberFin’s iCR products into our own system designs. They are ideal for television networks and playout service-providers seeking a solution to the tasks of format manipulation and automated quality control in modern file-based workflows."
The extended channel partnership agreement will help AmberFin build an higher profile with potential customers in an important regional market.
"The Middle East is a focus in our market development initiative and we recognise the need for a local presence,"commented Jeremy Deaner, Chief Executive Officer at AmberFin.
"We have developed a close working relationship with ATG Broadcast in the UK and the decision to extend our relationship into the Middle East region makes sense on many different levels.
"The company’s MD, Graham Day, has an excellent understanding of this region having spent a number of years working in Dubai, whilst their Dubai office manager, Hassan Ghoul is somebody that we have worked with before and know well," explained Deaner.
AmberFin’s decision to strengthen its presence in the Middle East comes at a time when many regional broadcasters are investigating their quality control resources. ATG Broadcast’s Graham Day sees significant potential for establishing iCR in this market, especially with its recently introduced Unified Quality Control (UQC) capabilities.
"AmberFin’s iCR solution is unique in the market, given its ability to create a high quality file-based HD/SD master, provide unique file conversion to multiple formats and implement appropriate levels of automated and manual quality control, all within a single unified software environment," explained Day.
"Now is the right time to promote this smart technology to Middle East broadcasters, plus we know the working relationship works well from our experiences in the UK."

Top Related Stories
Click here for the latest broadcast news stories.

ATG Broadcast Opens Middle East Office In Dubai Media City
ATG Broadcast are to expand its systems integration and sales operations with the formation of a new company in the United Arab Emirates. The company
Zaheer Khan Joins ATG Broadcast Middle East
ATG Broadcast announces a new addition to its management team. Zaheer Khan joins as Marketing Executive of ATG Broadcast Middle East, based at Dubai M
Broadcast Asia In Focus For ATG Broadcast
A supplier of broadcast systems planning, design, installation, commissioning and post-installation support services, ATG Broadcast, will be exhibitin
AP Launches Middle East Extra
The Associated Press has launched AP Middle East Extra, a new service offering unique video content centered on the news relevant to the Middle East.
Hiltron Partners With ATG Middle East
Hiltron has partnered with ATG Middle East to complete a satellite downlink system feeding a multi-channel compliance suite for a broadcast regulatory
dB Broadcast win multi-million contract to build new Middle East TV Station
Cambridgeshire-based dB Broadcast, one of the leading UK independent systems houses, has won a multi-million pound contract to build a totally new TV
Clear-Com appoint Director of Broadcast Sales for Europe, Middle East & Africa
European intercom system market leader, Clear-Com has recently appointed Tom Gittins as Director of Broadcast Sales. Gittins brings over 18 years broa
ATG Broadcast At CABSAT 2009
ATG Broadcast will be exhibiting its full range of systems integration services on Stand Z-27 at CABSAT 2009, Dubai, from March 3-5. ATG Broadcast is
ATG Middle East To Attend CABSAT 2015
ATG Middle East is showcasing its full range of systems integration services for the broadcast, multimedia, cable, fibre, digital terrestrial and sate
ATG Middle East Returns To CABSAT
ATG Middle East will be returning to this year's CABSAT show. Exhibiting on stand G6-32 in hall 6, representatives will include Christoffer Kay (Manag
Broadcast Solutions At CABSAT 2018
Broadcast Solutions have announced that it will be exhibiting new and exciting products with the focus on wireless communication, plus showing cutting
Omneon establishes Middle East operations in Dubai
Omneon Video Networks has established operations in the Middle East with the opening of a new Dubai office and the appointment of Harout Torossian as
RTS East Centre Announces Nominations For Awards
The Royal Television Society (RTS) East Centre has announced the nominations for the RTS East Awards 2017. The inaugural awards will take place on 25
RTS Announces East Centre's Television Award Winners
The Royal Television Society (RTS) East Centre has announced the winners for the RTS East Centre Awards 2017 with a ceremony hosted by BBC Look East p
ATG Broadcast To Promote Its Broadcast Systems
ATG Broadcast returns to the Dubai World Trade Centre in March, promoting its all-embracing range of broadcast systems planning, design, installation,