Broadcast News

Bookmark and Share
31/05/2011

X2O Media's Xpresenter Digital Signage Platform Integrates Intel AIM Suite

X2O Media's Xpresenter Digital Signage Platform Integrates Intel AIM Suite
X2O Media, a full-service provider of software, network management and content services for professional digital signage applications, has announced that it will be demonstrating the integration of Intel AIM Suite (Audience Impression Metrics) technology with its Xpresenter digital signage software for digital out-of-home (DOOH) displays.
Intel AIM Suite's audience measurement system allows Xpresenter users to analyse the audience and automatically adapt content in real time to target the viewer demographic, while tracking content effectiveness and return on investment with greater accuracy.
For ad-based digital signage networks in applications including retail stores, airports, hotels and more, X2O integration with Intel AIM Suite enables users to deliver the right message to the right people at the right time.
Intel AIM Suite software utilises anonymous video analytics technology to gather data on various characteristics of the viewing audience. This data is sent to the Xpresenter Server, where it is used to select specific media appropriate for the current audience in real time, allowing for better media planning and targeted advertising, in addition to using scheduled playlist content. Intel AIM Suite also allows users to gauge the effectiveness of content by measuring how much time viewers spend looking at the displays.
David Wilkins, X2O Media President and CEO, said: "In digital signage networks, tracking demographics, measuring content effectiveness and selecting appropriate content on the fly are critical to the success of the network, but these tasks can be extremely time-consuming and labour-intensive without the right solutions in place.
"We are very excited to announce integration with Intel AIM Suite. The combination of this technology with the dynamic content management capabilities of Xpresenter can increase our customers' return on investment while providing a more relevant and meaningful experience for viewers, without increasing staff workload or operational costs."
X2O Media's Xpresenter is an end-to-end platform designed to make creating, managing and distributing broadcast-quality digital signage content on networks of all sizes available to all. Xpresenter's patented authoring module allows Microsoft PowerPoint users to produce compelling content that incorporates animations, video clips and real-time data sources - all within the PowerPoint interface.
Attendees at the upcoming InfoComm 2011 show will be able to view a demonstration of Intel AIM Suite's integration with X2O Xpresenter by visiting X2O Media's stand (4983).
More information about Xpresenter and other digital signage solutions from X2O Media is available at: www.x2omedia.com
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

11/06/2018
NOA's Tobias Rapp To Present Digital De-Emphasis Paper At AES
NOA Archives' Tobias Rapp is to present a paper on digital de-emphasis at the 2018 AES International Conference on Audio Archiving, Preservation and R
08/05/2018
Cobalt Digital Appoints Elevate Broadcast In Major Distribution Role
Elevate Broadcast Pte Ltd has been appointed as Cobalt Digital's brand new master distributor for Southeast Asia. Elevate Broadcast has been a Cobalt
08/05/2018
Arena Television Deploys Latest Axon Digital Cards
Arena Television has adopted the new collection of signal processing cards from Axon Digital, which provide an Ethernet-SDI bridge and convert across
27/04/2018
UK Post House Suite TV Purchases FilmLight Suite For 4K/HDR Work
Post-production house Suite TV has purchased a FilmLight Baselight TWO grading suite as a part of its huge 4K/HDR upgrade plan. Baselight TWO is a pow
07/06/2017
Shure Previews Axient Digital In UK
Shure has previewed its new wireless microphone system, Axient Digital. Announced at NAB 2017 in April, Axient Digital takes the audio performance, wi
05/06/2017
Work Stations/DIT Carts (Digital Imaging Technicians)
DIT (mobile workplace of the digital imaging technician) carts and workstations can be essential in video production and recording live events, provid
26/05/2017
Aaton Digital Adds Record & Play Facility To Cantar
Aaton Digital has announced a free Record & Play facility upgrade to the owners of its Cantar X and Cantar Mini location sound recorders. The new Cant
05/05/2017
Cartesian Becomes First Consultancy To Join Digital TV Group
Telecommunications consultancy Cartesian has become the first member from the consultancy sector to join the Digital TV Group (DTG). The company will
21/07/2017
HHB Unveil Dolby Atmos Home Entertainment Mastering Suite
Designed to empower post-production facilities to create, edit, mix and master high quality Dolby Atmos content for Blu-ray or digital delivery, Dolby
09/10/2017
R&S PRISMON Supports SMPTE ST 2110 Suite
Rohde & Schwarz has announced that its monitoring and multiviewer solution now supports the recently-approved standards within SMPTE ST 2110 suite. Th
16/07/2018
LightBender Deploys SGO Suite For Sony Series 'StartUp'
Santa Monica finishing facility Lightbender has helped create the final look for Sony's series 'StartUp' with SGO's Mistika Ultima. Florida-based Star
06/07/2017
Object Matrix To Demonstrate Digital Content Governance Solutions
Object Matrix will be demonstrating its Digital Content Governance solutions at the Society of Motion Picture and Television Engineers (SMPTE) in Sydn
03/01/2018
Production News : BBC NI Announce New Head Of Content Production
BBC Northern Ireland has announced that Eddie Doyle has been appointed Head of Content Production. The appointment will see Eddie play an integral rol
10/06/2011
X2O Media To Introduce The Xpresenter Integrated Conference (ICE) At InfoComm 2011
X2O Media, a full-service provider of software, network management and content services for professional digital signage and enterprise communications
29/08/2017
Tektronix Helps Content Creators Solve Critical Challenges
New technologies such as 4K, Wide Color Gamut (WCG) and High Dynamic Range (HDR) allow video content creators to create stunning images and content fo