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31/03/2011

Barco Releases 'Impressive' Results In China

Digital Cinema pioneer Barco has reported what they describe as "impressive" results in the Greater China market, finishing 2010 with an install base of more than 3200 Digital Cinema projectors.
In the first quarter of 2011, Barco received new orders for more than 1500 units in Greater China, with its marketshare remaining over 65%. To continue to meet this strong market demand, the production capacity of Barco's Beijing plant was increased from 200 to 500 Digital Cinema projectors per month.
Barco also established a new Digital Cinema R&D centre in Beijing, further underlining Barco's long-term commitment to the Chinese market.
New orders received in Q1, 2011 from many well-known theatres and theatre investment companies included new and existing customers such as China Film Group Corporation, Pearl River Jinyi, Lumiére Pictures, Stellar Film Investment, Beijing Red Star Cinema Investment and Guangdong South China Film.
Barco retains a Digital Cinema projector market share of over 65% in Greater China and over 80% in Hong Kong and Taiwan.
These impressive results are testament to Barco's long-term commitment to innovation and service in China's digital film industry. The continued investments in Barco's Chinese facilities have turned it into one of Barco's most important global locations. In December 2010, Barco established a new Digital Cinema R&D Centre in Beijing, becoming the first manufacturer of Digital Cinema projectors to integrate R&D, Production, Sales and Service for the Chinese market.
Wim Buyens, Senior Vice President Entertainment at Barco, commented: "Barco performed extremely well in digital cinema in 2010, particularly in China. Overall, China has played a vital role in our global performance. Recent acquisitions will also support Barco's broader strategy to move up in the value chain from Digital Cinema projector supplier to provider of Digital Cinema visualisation solutions. In the following years, Barco will not only continue to be the technology leader in Digital Cinema projection, but will also expand its product portfolio to include Digital Signage, Theatre Management Systems and more."
(KMcA)
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