Anarchy Reigns With Leading Media Provider

Leading media and entertainment industries provider Cutting Edge, has announced their involvement in the release of the highly anticipated brawler game, Anarchy Reigns by Platinum Games Inc. and Sega.
Platinum Games is fast growing a reputation as a company that takes risks and delivers exciting games. The collaboration between Platinum Games and Sega appears to be potent, given their recent run of successful gaming releases.
Cutting Edge developed the TVC for Anarchy Reigns along with Tokyo based advertising agency, Harajuku Sun-Ad. A highly successful partnership, Harajuku Sun-Ad and the Cutting Edge VFX team, lead by Colin Renshaw, have worked together for a number of years now. With this type of trusted relationship, Renshaw was given the unusual freedom to work unscripted to ensure greater creative control.
Renshaw, commented: "With no less than eight Anarchy Reigns creative treatments developed, the biggest task was choosing which one to go with."
Cutting Edge’s international marketing manager Takeshi Takada stated: "It‘s really amazing what can be done when you break the barriers surrounding production and post-production. Being in the business of creative conception through to final execution – means there is no compromise in creativity. For the gaming market, creativity is absolutely everything!"
When asked about his working with Cutting Edge, Harajuku Sun-Ad Creative Director, Keiichi Murai responded: "Once again, Colin and his team demonstrated their strength in creativity. We loved the sense of style and taste they bring to these projects. We were so happy with the consistent and passionate support offered throughout the process. Go Cutting Edge!"
This project came with a precise vision of how it should look. The Japanese game developers were fastidious, given that they had worked on this game for over two years. Colin Renshaw deciphered these needs and delivered the spot by utilising his deep knowledge of high-end animation and 'lo poly' to 'hi resolution' techniques.
Established in 1992 Cutting Edge is a world-leader in integrated end-to-end services for the global digital media content and creative broadcast markets. We blend creativity with the best in technology to help advertising agencies, television networks, cable channels, Hollywood and independent filmmakers, corporate videographers and digital media producers to create, manage and distribute digital media.
Harajuku Sun-Ad is an established full service advertising agency based in Tokyo, Japan. For more than thirty years, Sun-Ad has specialised in advertising, corporate branding and integrated media and planning across all media platforms, including TV, radio, print and web.
(JG)