Broadcast News

Bookmark and Share
04/03/2011

Anarchy Reigns With Leading Media Provider

Leading media and entertainment industries provider Cutting Edge, has announced their involvement in the release of the highly anticipated brawler game, Anarchy Reigns by Platinum Games Inc. and Sega.
Platinum Games is fast growing a reputation as a company that takes risks and delivers exciting games. The collaboration between Platinum Games and Sega appears to be potent, given their recent run of successful gaming releases.
Cutting Edge developed the TVC for Anarchy Reigns along with Tokyo based advertising agency, Harajuku Sun-Ad. A highly successful partnership, Harajuku Sun-Ad and the Cutting Edge VFX team, lead by Colin Renshaw, have worked together for a number of years now. With this type of trusted relationship, Renshaw was given the unusual freedom to work unscripted to ensure greater creative control.
Renshaw, commented: "With no less than eight Anarchy Reigns creative treatments developed, the biggest task was choosing which one to go with."
Cutting Edge’s international marketing manager Takeshi Takada stated: "It‘s really amazing what can be done when you break the barriers surrounding production and post-production. Being in the business of creative conception through to final execution – means there is no compromise in creativity. For the gaming market, creativity is absolutely everything!"
When asked about his working with Cutting Edge, Harajuku Sun-Ad Creative Director, Keiichi Murai responded: "Once again, Colin and his team demonstrated their strength in creativity. We loved the sense of style and taste they bring to these projects. We were so happy with the consistent and passionate support offered throughout the process. Go Cutting Edge!"
This project came with a precise vision of how it should look. The Japanese game developers were fastidious, given that they had worked on this game for over two years. Colin Renshaw deciphered these needs and delivered the spot by utilising his deep knowledge of high-end animation and 'lo poly' to 'hi resolution' techniques.
Established in 1992 Cutting Edge is a world-leader in integrated end-to-end services for the global digital media content and creative broadcast markets. We blend creativity with the best in technology to help advertising agencies, television networks, cable channels, Hollywood and independent filmmakers, corporate videographers and digital media producers to create, manage and distribute digital media.
Harajuku Sun-Ad is an established full service advertising agency based in Tokyo, Japan. For more than thirty years, Sun-Ad has specialised in advertising, corporate branding and integrated media and planning across all media platforms, including TV, radio, print and web.
(JG)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

15/09/2023
Harmonic's XOS Advanced Media Processor Offers Compete Playout-To-Delivery Feature Set
Harmonic has announced that its industry-leading XOS Advanced Media Processor now offers a complete playout-to-delivery feature set, simplifying video
14/09/2023
Harmonic To Showcase VOS Media Software At IBC 2023
Harmonic has announced a giant leap forward in operational efficiency and performance for its cloud-native VOS® Media Software, setting a new standard
14/09/2023
Pixellot And Dyn Media Implement AI-Automated Sports Cameras
Pixellot and German streaming platform Dyn Media have completed the implementation of AI-Automated sports cameras at 38 sports venues throughout the c
14/09/2023
swXtch.io Helps Companies Migrate High-Volume Media Workflows To The Cloud
swXtch.io is returning to IBC with strong momentum behind its vision for helping media and entertainment companies migrate high-volume media workflows
12/09/2023
FFBB Deploys Newsbridge's Cloud Media Hub And Mobile App
Newsbridge has announced that the French Federation of Basketball (FFBB) has deployed its Cloud Media Hub and mobile app to improve the efficiency of
11/09/2023
EditShare Enters Agreement with Shift Media
EditShare® has entered into a definitive agreement to merge with Shift Media, a leading cloud-native video solution provider that helps creators manag
11/09/2023
LOGIC Media Solutions Appointed Master Distributor For MakePro X
LOGIC media solutions GmbH has been appointed as the exclusive Master Distributor for the MakePro X brand of German manufacturer MakeProAudio GmbH in
11/08/2023
Blue Ant Media Merges With marblemedia
Blue Ant Media and marblemedia, have announced the merger of the two companies' production and distribution operations into one unified studio and rig
10/08/2023
Hanno Basse To Be Keynote Speaker At 2023 SMPTE Media Technology Summit
SMPTE® has officially confirmed Hanno Basse as the keynote speaker for the 2023 SMPTE Media Technology Summit. Basse is the current chief technology o
09/08/2023
Sky Media To Join Planet V
ITV and Sky have announced that Sky Media, Sky's advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial pe
07/08/2023
Switch Media Deploys MediaHQ Online Content Publishing Platform
Switch Media is using its MediaHQ online content publishing platform to create Tonton’s integrated, dynamic new OTT service. Media Prima owns and oper
07/08/2023
Birds Camera Solutions Signs Contract With ATP Media
Birds Camera Solutions has signed a long-term contract with ATP Media, who are the host broadcasters of the ATP Masters 1000 Tournaments and the Nitto
28/07/2023
Gravity Media To Capture 20th Edition Of World Aquatics Championships
Gravity Media is to capture the 20th edition of the World Aquatics Championships as part of the Host Broadcasting team, by providing multiple services
19/04/2023
Universal Tennis Selects M2A Media's Live IP Transport Product
M2A Media has announced that Universal Tennis has chosen M2A Media's live IP transport product, M2A CONNECT, to automate, optimize, and manage the tra
18/04/2023
Globecast Partners With Brklyn-Media
Globecast has formed a strategic partnership with New York City-based Brklyn-Media, provider of virtualized media management and infrastructure servic