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06/12/2010

Russian Broadcaster Completes Phase One Transformation With Dalet

Dalet Digital Media Systems has announced that MIR TV, a CIS-owned channel, has completed phase one of its tapeless newsroom initiative leveraging Dalet Enterprise Edition, the integrated newsroom, automation and Media Asset Management (MAM) solution.
Stage one of the rollout equips MIR TV with Dalet's comprehensive newsroom computer system (NCRS) and mass ingest tools underpinned by the Dalet Workflow Engine and MAM platform. Digital archives are also part of the launch and are fully integrated into the Dalet MAM framework. The new file-based workflow aggregates news content and associated metadata into a central location with integrated enterprise search tools for quickly locating and retrieving assets.
Radik Batyrshin, Chairman of MIR TV, said: "We already have experienced a significant increase in production efficiencies. Streamlining content capture has allowed is to accurately track content metadata. This drastically improves our ability search and, ultimately, the availability of content for reuse.
"We look forward to completing the transformation and realising the benefits of an end-to-end production workflow that will best serve viewers' growing demand for multiplatform content consumption."
Working with Dalet in the installation is System Integrator I.S.P.A-Engineering. Nikolay Morozov, Key Account Manager, I.S.P.A.-Engineering, commented: "Dalet is highly committed to the Russian and CIS broadcast market. Their multifaceted professional services team is an extension of our own. This ensures that clients receive the best in both broadcast technology and service delivery. With expansive system deployments such as MIR TV, the human element of working together is just as important as the choice of technology. We win on both fronts with Dalet."
Upon completion, the re-engineered MIR TV operation will feature an end-to-end, story-centric production workflow. Dalet will provide the single point of entry for journalists to access video, audio, text, graphics, web links, wires, planning information and more. The underlying Dalet Workflow Engine and MAM platform will facilitate technical complexities, status alerts and conversions, simplifying both content management and repurposing for multiplatform use.
Stephane Schlayen, Chief Operating Officer, Dalet SA, commented: "Dalet's technology is not only about open and integrated systems. It is about our story-centric approach that enables news organisations to re-engineer production and distribution workflows to achieve their business goals of today and tomorrow.
"MIR TV is leveraging Dalet's agile platform to re-organise its processes and transform the way they work. The net result is a highly collaborative workflow that incorporates forward-thinking IT and broadcast concepts - story-centric production, transfer automation, multidirectional delivery, etc., optimising efficiencies and achieving business objectives."
(KMcA)
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