Broadcast News

Bookmark and Share
23/09/2010

Peel Media Unveils Unique Navigation For MediaCityUK

News Image
A distinctive wayfinding route planner for MediaCityUK has been developed by award-winning design agency The Chase.
The Manchester-based agency have created a streetscape graphic which uses colours instead of more traditional street names to highlight access routes around Peel Media's £650 million development at Salford Quays.
Over the coming months as the landscape at MediaCityUK is finalised, key street landmarks such as security bollards, cycle bays, plant holders and lighting columns will be colour-coded to match the MediaCityUK brand palette, providing a beacon of colour across the development. In addition, the five-acre piazza is named as two distinct areas - The Green and The Stage - with an event capacity of up to 6,500 people.
To complement the streetscape, Royal Mail and Salford City Council have supported Peel Media's plans to develop an exclusive set of postcodes for the 36-acre development. The last two letters of the postcodes have been selected to suit the nature of each building at MediaCityUK ie. the studio block postcode is M50 2HQ and The Pie Factory will become M50 2PF.
Ben Casey, Creative Director, The Chase said: "MediaCityUK allowed us to challenge the conventional way of naming streets. We developed a colour-coded system that will help people navigate around the area and gives flexibility when lighting the walkways. The simple idea of using individual postcodes was adopted, with the last two letters being the key identifiers stripping the address to its simplest and purest form."
Bryan Gray, Chairman of Peel Media, said: "Our streetscape is a simple but effective wayfinding tool to help MediaCityUK visitors, residents and workers identify where they are on site. As the city comes alive over the next few months, we look forward to rolling out the colour scheme across the entire campus."
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

06/10/2022
Gravity Media Promotes Jamie Brewer To Director - Media Services And Facilities
Gravity Media has promoted Jamie Brewer to Director – Media Services and Facilities across the EMEA region. In his new role, Jamie will be responsible
26/10/2021
Cablecast Community Media Platform Helps CCX Media Create Connected Community OTT Experiences
Established in 1982, Northwest Community Television rebranded its services as Connected Community Experience (CCX) Media in 2017 to better reflect the
17/09/2021
Qvest Media Develops Media Archive Infrastructure For France Télévisions
Qvest Media has developed and implemented a future-proof and centralized media archive infrastructure for France Télévisions. The world-leading system
14/03/2023
Big Pic Media Helps Build ELMNTL
Big Pic Media has announced its role in helping build London's latest creative studio, ELMNTL. The Shoreditch facility is built around a host of cloud
11/03/2024
Vivaro Media Selects Appear
Appear has been chosen by Vivaro Media to support live contribution of a major sporting event taking place this summer in Paris. Vivaro Media, which p
29/02/2024
Rohde & Schwarz To Display Transmitter And Media Solutions
Rohde & Schwarz is to showcase the latest developments across its transmitter and media solutions at NAB 2024 (booth SU4039, Las Vegas Convention Cent
26/02/2024
MBC GROUP's Shahid Named 'Best Digital Platform In Media'
Shahid, the world's leading Arabic streaming platform by MBC GROUP, has been named 2024's 'Best Digital Platform in Media' at the third edition of the
12/02/2024
LOGIC Media Solutions Unveils PORTAL Version 3
LOGIC Media Solutions has unveiled the latest version of its innovative PORTAL solution. With the update to PORTAL Version 3, the platform for impleme
06/02/2024
9 Story Media Group Acquires Portfolio Entertainment's Slate
9 Story Media Group has acquired Portfolio Entertainment's library, production slate and development projects. Portfolio Entertainment was founded in
15/12/2023
Sustaining The Initiative In Broadcast Media Test And Measurement
Our role as a company is to develop test and measurement products for one of the most dynamic areas of human activity – the creative media business –
12/12/2023
DPG Media Collaborates With Limecraft
DPG Media is one of Europe's fastest-growing and ambitious media groups, with a variety of TV, radio and print interests in Belgium, the Netherlands a
08/12/2023
Sky Media Unveils The Grub Club
Grub Club has been unveiled by Sky Media as the recipient of the Grand Prix prize of the 2023 Sky Zero Footprint Fund. The £2 million advertising init
27/11/2023
S4C Partners With Consortium Media Cymru
S4C are working in partnership with media innovation Consortium Media Cymru to offer a free, specialist training programme on creating, financing, pac
24/11/2023
Sky Agrees New Partnerships With ATP Media And WTA Ventures
Sky has agreed new five-year partnerships with both ATP Media, the broadcast arm of the ATP, and WTA Ventures, the commercial arm of the WTA, which wi
19/04/2023
Universal Tennis Selects M2A Media's Live IP Transport Product
M2A Media has announced that Universal Tennis has chosen M2A Media's live IP transport product, M2A CONNECT, to automate, optimize, and manage the tra