Broadcast News

Bookmark and Share
16/09/2010

Sony Broadens 35mm Line-Up

At IBC 2010, Sony Professional announced that it is reinforcing its 35mm acquisition line-up with a wave of new developments.
These include the addition of new features to the F35 camera, news that shipments of the SRW-9000PL camcorder will begin in volume within the month and commitment on delivering a 35mm upgrade to the SRW-9000 camcorder.
Sony also showcased an R&D prototype of an affordable 35mm professional camcorder that will bring additional choice for budget conscious creatives.
Olivier Bovis, Head of AV Media Business at Sony Professional, commented: "IBC is the ideal platform for Sony to showcase its commitment to a growing line up of 35mm cameras. The demand from the industry to produce content with the "cinema look" continues to grow as producers and networks strive to differentiate from competitors and explore new creative possibilities.
"Working with a Super 35mm size sensor is more and more popular, not just in the high-end feature film market, but for prime-time drama, pop videos and in budget movie productions too. As part of our '35mm World' vision, we understand that producers are increasingly looking to 35mm because of the artistic ability to control the depth of field and to utilise the huge range of PL mount lenses available. Once again, we believe in bringing choice to users by offering them endless creative options."
Also at IBC 2010, Sony announced an upgrade to the F35 camera with a new range of features designed specifically to enhance the dynamic range, tone and colour graduation. First introduced by Sony two years ago, the F35 is widely regarded as the industry's leading high-end digital cinematography camera and forms the blueprint for Sony's 35mm product range.
The upgraded F35 includes an ISO 800 Hyper Gamma and S-Log 800EI setting to offer outstanding performance in low light conditions and the ability to output a 12-bit signal in the near future. The SRW-5800/2 will also be able to record this 12 bit signal, helping post production to deliver a higher quality output.
Shipment of the SRW-9000PL is also to begin within the month. Announced at NAB in April, the SRW-9000PL is an updated version of Sony's groundbreaking SRW-9000 camcorder with a 35mm imager and PL mount to increase its flexibility and offer increased control over the captured image. The camcorder has the same sensor and recording capabilities as the F35/SRW-1 combination, but is half the weight, size and power consumption. It offers full RGB image capturing without colour sub-sampling, ultra-wide dynamic range, S-Log and HyperGamma capability as well as ISO800 Hyper Gamma and S-Log 800EI setting.
Existing SRW-9000 customers are also able to experience 35mm too with the HKSR-90PL upgrade package. In the future, the camcorder will also offer 12 bit recording, and the ability to migrate to SR Memory. SRW-9000PL will be available at the end of September 2010.
Finally, following on from the announcement at NAB, Sony also re-affirmed its plan to introduce an "affordable 35mm camera" to join the F35 and the SRW-9000PL. The demonstration of an R&D prototype will re-affirm the goal of establishing a 35mm line-up to cover applications from high budget to lower budget production.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

17/05/2017
New Firmware For JVC GY-LS300 Camera
JVC has announced the Version 4.0 firmware upgrade for its popular GY-LS300 4KCAM Super 35 handheld camcorder. This increases colour resolution to 4:2
03/05/2017
AJA Video Systems Unveils New Features Of RovoCam Camera System
AJA Video Systems has unveiled new features of its RovoCam Camera System. At NAB 2017, the company revealed details of its RovoCam compact block camer
19/10/2017
Camera Corps Unveils The New Qx
Camera Corps has previewed the new Qx miniature robotic pan/tilt/zoom/focus camera head at NAB Show NY this week. The Qx incorporates features of the
18/09/2017
Sony's New Camera: The VENICE
Sony has finally unveiled full details of the VENICE, their first full frame digital cinema camera system hailed as the next generation in CineAlta. B
06/02/2020
Macnica To Launch New ME10 SoC At ISE 2020
Macnica has announced a new innovation for ISE 2020 that brings its interoperable, open-standards approach to a broader customer base. To be introduce
05/02/2020
Qligent To Unveil New All-In-One Solution At NAB 2020
Qligent will amplify its value proposition for broadcast compliance monitoring with a new all-in-one solution that addresses regulatory requirements f
03/02/2020
Production News : ITV Appoints New Group Chief Data And AI Officer
ITV has appointed Sanjeevan Bala as its new Group Chief Data & AI Officer. Reporting to Rufus Radcliffe, Chief Marketing Officer and Director of Direc
14/12/2017
GBCT Camera Schools RED Camera Workshop
The Guild of British Camera Technicians is running a series of one-day, practical camera courses for small groups around the country. Run in partnersh
18/02/2020
Calrec Appoints New Business Development Manager
Calrec has announced Graham Murray as Business Development Manager, effective immediately. Murray now represents Calrec in the Middle East. His goal i
18/02/2020
Cinegy Opens New Office In Instanbul
Cinegy has opened a new office in Istanbul - Cinegy Medya AŞ - in order to provide faster and higher quality customer services to its business pa
17/02/2020
Plans Submitted For Six New Film And TV Studios
Belfast Harbour has submitted a planning application for the development of six new purpose-built film and television studios, a project that represen
14/02/2020
New Director's Finder For Full Format Now Available
The new Ultimate Director's Finder for Full Format is now available to order. The new full format viewfinder is an ergonomically designed optical view
29/01/2020
Production News : ITV Studios Appoints New MD Of Its International Production Business
ITV Studios has appointed Lisa Perrin as the new Managing Director of its International production business. Lisa joins the company from Endemol Shine
28/01/2020
Barix Unveils New SIP Audio Endpoint
Barix has unveiled its new SIP Audio Endpoint, the company's most flexible and feature-rich SIP interface solution to date. Available immediately, the
28/01/2020
MTF Services Unveils New L-Mount To PL Adapter
MTF Servies has unveiled a new L-Mount to PL adapter along with an adapter kit for the Fujinon MK lens. Mike Tapa, Managing Director at MTF, said: "We