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20/08/2010

Prime Focus Backs Indian Film Fest

The inaugural Indian Film Festival of London (IFFL), will be launched on August 25 and Prime Focus will be the principal backer.
Prime Focus, which was founded in India, will also sponsor the festival's opening night gala, which features the UK premiere of Peepli Live, Indian superstar Aamir Khan's latest production.
The festival, which will take place on the banks of the Thames at the historic Riverside Studios in Hammersmith, will run for five days and feature events, screenings, art exhibitions and awards devoted to promoting Indian cinema in the UK, including the Prime Focus sponsored Best Film Award.
The festival will be showcasing new and popular Bollywood cinema along with many powerful productions from Pakistan and Bangladesh. The IFFL will see Dunno Y, a new Bollywood film make its European premiere on August 27. The controversial film, which pushes the boundaries on explicit gay relationships, will no doubt cause a stir and has already been labelled the subcontinents equivalent of Brokeback Mountain.
Taha Islam, who heads up Prime Focus Production Services, a production management company which specifically caters to Bollywood productions shooting in the UK, spoke of how happy he is to see the company supporting the promotion of Indian cinema and its place in modern-day British culture.
He said: "The heritage of Prime Focus is very important and it greatly influences where we are today and how we operate. Being the principal backer of the Indian Film Festival of London and helping to bring some Bollywood glamour to London, is something we're very proud of."
Both Prime Focus and IFFL are keen to strengthen the cultural and commercial bridges between India and the UK.
Kapil Komireddi, the IFFL Festival Commissioner and Director described Prime Focus' involvement with the festival as "very exciting".
He said: "Prime Focus has an enthusiasm for the event that's so pleasing and their ambition to be involved with the festival on a long-term basis is flattering. We're extremely pleased to have them on board."
(KMcA/BMcC)
VMI.TV Ltd

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