Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
05/08/2010
Not To Scale Are Future Friendly With Proctor And Gamble
Not to Scale's directors UBIK have created 6 x 10'' environmentally friendly commercials for Proctor and Gamble, encouraging us to use products with less waste and packaging, saving energy and water.
Each commercial starts by presenting a range of Proctor and Gamble products set against brown recycled packaging paper. As the packs disappear they are replaced by a ring of gas flames that reduce down and are finally extinguished by a splash of water. The background scrunches up into a ball and as it unfolds again the Future Friendly logo is revealed.
All elements of the commercial were beautifully designed and hand crafted from a selection of Proctor and Gamble packaging and every item is animated under the camera using stop frame.
The commercial will be aired after Ariel commercials in six different European countries.
(KMcA)
Each commercial starts by presenting a range of Proctor and Gamble products set against brown recycled packaging paper. As the packs disappear they are replaced by a ring of gas flames that reduce down and are finally extinguished by a splash of water. The background scrunches up into a ball and as it unfolds again the Future Friendly logo is revealed.
All elements of the commercial were beautifully designed and hand crafted from a selection of Proctor and Gamble packaging and every item is animated under the camera using stop frame.
The commercial will be aired after Ariel commercials in six different European countries.
(KMcA)
Top Related Stories
Click here for the latest broadcast news stories.
10/03/2023
Qvest Equips Herold Studios With Future-Proof Sound Facilities
Qvest has equipped leading international postproduction house Herold Studios with new, future-proof sound facilities. The upgraded facilities include
Qvest Equips Herold Studios With Future-Proof Sound Facilities
Qvest has equipped leading international postproduction house Herold Studios with new, future-proof sound facilities. The upgraded facilities include
15/02/2024
Atlona Expands Omega™ Series Of Specialised AV Integration Products
Atlona has continued to expand its Omega™ Series of specialised AV integration products to serve the increasingly diverse needs of modern learning and
Atlona Expands Omega™ Series Of Specialised AV Integration Products
Atlona has continued to expand its Omega™ Series of specialised AV integration products to serve the increasingly diverse needs of modern learning and
26/01/2024
VITEC To Showcase A Range Of New Products At ISE 2024
VITEC is to showcase a range of new products and enhancements at ISE 2024 (Fira Barcelona, 30th January to 2nd February 2024, Stand 5.C300). At the sh
VITEC To Showcase A Range Of New Products At ISE 2024
VITEC is to showcase a range of new products and enhancements at ISE 2024 (Fira Barcelona, 30th January to 2nd February 2024, Stand 5.C300). At the sh
10/01/2024
Pliant Technologies To Showcase MicroCom Family Of Products
Pliant Technologies is to showcase the latest addition to its MicroCom family of products, the new MicroCom 863XR wireless beltpack at ISE 2024 (Booth
Pliant Technologies To Showcase MicroCom Family Of Products
Pliant Technologies is to showcase the latest addition to its MicroCom family of products, the new MicroCom 863XR wireless beltpack at ISE 2024 (Booth
07/12/2023
Videosys Broadcast Announces New Features For Its Camera Control Products
Videosys Broadcast has announced a range of new features for its camera control products including its flagship Epsilon 4K base station Camera Control
Videosys Broadcast Announces New Features For Its Camera Control Products
Videosys Broadcast has announced a range of new features for its camera control products including its flagship Epsilon 4K base station Camera Control
30/11/2023
Miyagi Television Broadcasting Selects Reidel's Products
Riedel Communications has announced that Miyagi Television Broadcasting, a key broadcaster in the Tohoku area in Japan's Miyagi Prefecture, has chosen
Miyagi Television Broadcasting Selects Reidel's Products
Riedel Communications has announced that Miyagi Television Broadcasting, a key broadcaster in the Tohoku area in Japan's Miyagi Prefecture, has chosen
14/09/2023
iWedia And OBLO Announce Dynamic DTV Services And Products
iWedia and OBLO have announced availability of a curated offering crafted to empower operators in enhancing user engagement and refining their monetiz
iWedia And OBLO Announce Dynamic DTV Services And Products
iWedia and OBLO have announced availability of a curated offering crafted to empower operators in enhancing user engagement and refining their monetiz
20/07/2023
Glensound To Display New Additions To Its Range Of Dante® Products
Glensound is to display new additions to its range of Dante® products ensuring that the company maintains its leadership in bespoke solutions fo
Glensound To Display New Additions To Its Range Of Dante® Products
Glensound is to display new additions to its range of Dante® products ensuring that the company maintains its leadership in bespoke solutions fo
17/07/2023
Mediaproxy To Display Full Range Of Products At IBC 2023
Mediaproxy is bringing its full range of products back to IBC (International Broadcasting Convention) in Amsterdam. This includes the Monwall hybrid m
Mediaproxy To Display Full Range Of Products At IBC 2023
Mediaproxy is bringing its full range of products back to IBC (International Broadcasting Convention) in Amsterdam. This includes the Monwall hybrid m
23/06/2023
Cirrus Logic Announces New Family Of Professional Audio Products
Cirrus Logic has announced a new family of professional audio products that equips manufacturers with transparent audio converters, allowing designers
Cirrus Logic Announces New Family Of Professional Audio Products
Cirrus Logic has announced a new family of professional audio products that equips manufacturers with transparent audio converters, allowing designers
23/11/2023
POLAR Celebrates Successful Demonstration Of HK Audio Products
POLAR recently enjoyed a very successful demonstration of HK Audio products at Com Church in Dunstable. Visitors witnessed live demos of the HK Cosmo
POLAR Celebrates Successful Demonstration Of HK Audio Products
POLAR recently enjoyed a very successful demonstration of HK Audio products at Com Church in Dunstable. Visitors witnessed live demos of the HK Cosmo
03/04/2023
Qvest To Display High-Performance Products At NAB 2023
Qvest is to showcase high-performance products and solutions for media workflows from April 16-19, 2023, in the West Hall (W2042) at NAB 2023. With it
Qvest To Display High-Performance Products At NAB 2023
Qvest is to showcase high-performance products and solutions for media workflows from April 16-19, 2023, in the West Hall (W2042) at NAB 2023. With it
06/06/2023
Tolka To Promote Media-Related Products At Broadcast Asia 2023
Tolka Telecommunications is to promote the latest additions to its range of media-related products and services at Broadcast Asia 2023, Singapore Expo
Tolka To Promote Media-Related Products At Broadcast Asia 2023
Tolka Telecommunications is to promote the latest additions to its range of media-related products and services at Broadcast Asia 2023, Singapore Expo
06/06/2023
Barix Expands Suite Of Hardware Products
Barix is to travel to InfoComm next week with an expanded suite of hardware products for installed AV systems, courtesy of its growing IPAC (IP Audio
Barix Expands Suite Of Hardware Products
Barix is to travel to InfoComm next week with an expanded suite of hardware products for installed AV systems, courtesy of its growing IPAC (IP Audio
03/05/2023
PMC Selects ES Pro Audio To Represent Its Products In Germany
ES Pro Audio has been selected by PMC to represent its range of professional monitoring products in the pro audio market in Germany. ES Pro Audio has
PMC Selects ES Pro Audio To Represent Its Products In Germany
ES Pro Audio has been selected by PMC to represent its range of professional monitoring products in the pro audio market in Germany. ES Pro Audio has
