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20/07/2010
DM Digital Fined For Breaching Advertising Standards Code
The independent regulator and competition authority for the UK communications industries has today fined DM Digital Television Limited £17,500 for seriously and repeatedly breaching the CAP (Broadcast) TV Advertising Standards Code.
In February 2009 DM Digital broadcast an advertisement for "a spiritual healer" called Professor Mohammed Zain. The ASA found the advertisement was in breach of the BCAP Code because it was misleading and likely to exploit the vulnerable and that it represented advice to individuals, based on psychic or faith based practices for personal problems.
Ofcom considered that the breach was serious because it resulted in actual financial harm to a viewer. Ofcom also concluded that the breach demonstrated a repeated failure on behalf of DM Digital to ensure that the material it broadcast met the requirements of the TV Advertising Code.
(BMcN)
In February 2009 DM Digital broadcast an advertisement for "a spiritual healer" called Professor Mohammed Zain. The ASA found the advertisement was in breach of the BCAP Code because it was misleading and likely to exploit the vulnerable and that it represented advice to individuals, based on psychic or faith based practices for personal problems.
Ofcom considered that the breach was serious because it resulted in actual financial harm to a viewer. Ofcom also concluded that the breach demonstrated a repeated failure on behalf of DM Digital to ensure that the material it broadcast met the requirements of the TV Advertising Code.
(BMcN)
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