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Broadcast News
14/05/2010
Irish Online Magazine Launched
A London and Dublin-based multi-platform producer, CR Entertainment, is launching an Irish online magazine series, Beat Generation.
It is said to be leading the way in marrying digital content with the traditional print audience.
In partnership with the Belfast Telegraph, the series is a 360-degree offering, and the first of its kind in the UK/Ireland designed to work on several platforms with complementary content in each media (radio, television, online, printed, mobile).
Triona Campbell, Founder and Chief Executive Officer at CR Entertainment, said: "We are in an era of change with some newspapers and magazines looking to charge for online access.
"This partnership is the first of many where we are working directly with newspaper and magazine brands in the UK and Ireland to help strengthen their online offering."
Beat Generation has already launched in Portugal where it has been running since 2007 with another local version due to launch in Brazil this summer.
(BMcN/GK)
It is said to be leading the way in marrying digital content with the traditional print audience.
In partnership with the Belfast Telegraph, the series is a 360-degree offering, and the first of its kind in the UK/Ireland designed to work on several platforms with complementary content in each media (radio, television, online, printed, mobile).
Triona Campbell, Founder and Chief Executive Officer at CR Entertainment, said: "We are in an era of change with some newspapers and magazines looking to charge for online access.
"This partnership is the first of many where we are working directly with newspaper and magazine brands in the UK and Ireland to help strengthen their online offering."
Beat Generation has already launched in Portugal where it has been running since 2007 with another local version due to launch in Brazil this summer.
(BMcN/GK)
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