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23/04/2010

Virgin Orders Full 'The Naked Office'

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Following the success of last year's one off "dare to bare" documentary, Virgin1 has now commissioned a full series of 2009's breakout hit The Naked Office from independent production company Shine North.
The original 1 x 60 documentary, which screened in July 2009 averaged 340,000 viewers and has reached a spectacular 1.7million individuals.
Garnering critical acclaim worldwide, the show's original and entertaining approach to combating the effects of the recession has hit global headlines from as far afield as America, Brazil, Germany, Poland, Belgium and South Korea.
As smaller companies continue to battle their way out of recession, this searingly-honest 6 x 60 series follows six very different struggling businesses, from a family-founded organic fruit delivery company, to a fledgling online beauty one-stop shop, as they attempt to get back on track by stripping away their problems using a revolutionary approach; stripping down to basics, literally.
Heading up this daring social experiment is leading behavioral change specialist Seven Suphi who has been brought in to help the offices identify the core areas they need to substantially improve themselves and ultimately their businesses. Her unconventional approach is to breakdown any issues the offices have, from poor communication and redundancies to a general lack of team bonding, by creating team tasks over the course of a week in the lead up to the ultimate dress down Friday: Naked Friday.
Aiming to discover whether shedding clothes is the ultimate office equalizer, breaking down relationship boundaries and increasing positivity and productivity, workers will have to make the decision to come dressed to work that day in nothing but a smile, and hope that the power of group nudity will help rebuild their broken team spirit.
Mark Sammon, Virgin Media TV's Head of Commissioning commented: "Timely, edgy and standout, The Naked Office is a perfect Virgin 1 commission.
"Getting to the very heart of what makes good business, great communication! We are extremely proud of the real change delivered by the format t and look forward to seeing the show back on air very shortly."
Lisa Perrin, Executive Producer for Shine North added: "We're very excited by the commission. The Naked Office was a great one off show that really resonated with Virgin1's viewers. I'm hoping we can deliver more of the same edgy entertainment with the series whilst getting to the real heart of these businesses problems."
(BMcN/BMcC)
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