Broadcast News

Bookmark and Share

Comres And ITV News Deliver First Results Of Leader Debate

In a UK polling first last night a market research company, on behalf of ITV News, masterminded a remarkable technological breakthrough in the field of political research. Within 15 minutes of the first election debate, ComRes delivered an immediate, politically weighted and statistically robust poll of 4,032 potential voters who had watched the programme, giving instant feedback on the leaders' performances.
To achieve this breakthrough, ComRes brought together a range of sector specialists, each contributing to the poll’s success. ComRes partnered with Lightspeed Research to pre-recruit a panel of around 15,000 people who would be watching the first leaders debate. Using its global online panel, Lightspeed Research was able to identify a well-defined and well-profiled group of potential UK voters who intended to watch the first debate.
ComRes employed the Storm communications system, developed by Cable&Wireless (C&W) Worldwide and Content Guru to telephone respondents and gather their answers. As the credits rolled on the debate, telephones rang in a carefully-weighted selection of homes across the UK; the voice of ITV’s James Mates invited participants to answer a short series of questions about the debate achieving a sample of 4,000 in minutes.
Their answers were recorded and transmitted instantly to ComRes over the Storm platform, which uses C&W Worldwide’s super-fast next generation network to deliver up to 30,000 channels of simultaneous connection.
ComRes partnered with Banana Software Systems to develop an unprecedented software solution to calculate the complex political and demographic weightings needed to produce a scientific and statistically robust picture of public opinion. The time taken to process data and weight results is normally measured in hours, but as the results poured in, and with the help of this bespoke software, ComRes was able to produce fully representative data in a matter of minutes.
Andrew Hawkins, ComRes Chairman, said: "We are absolutely delighted at the success of this UK first. Through the immediacy of ITV News and the cutting-edge work of all of our partners we were able to deliver the public’s verdict within minutes. It was a very exciting night, and our success in pioneering this kind of feedback opens up huge possibilities for other uses of the technology."
Deborah Turness, Editor of ITV News, added: "We have really pushed the boundaries of polling to give ITV News at Ten’s viewers an instant assessment of the true impact of the Election Debates. We delivered the first scientific quantitative assessment of what the electorate really think in record time. We believe that historic events such as the debates deserve unique analysis to show their impact."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Production News : BBC Win Exclusive UK Rights For 'Killing Eve' Series Three
BBC have won exclusive UK distribution rights for series three of Golden Globe-winning show 'Killing Eve'. Series one of the drama, developed by 'Flea
Production News : Nick Hornby Comedy Series Finds UK Home
A new short-form comedy series penned by 'About a Boy' author Nick Hornby has found a UK distributor. See Saw Films' 'State Of The Union' will be broa
ScreenSkills Announces Pan-UK Mentoring Drive
ScreenSkills has announced a pan-UK mentoring drive to support new and established professionals in the UK's screen industries. The ScreenSkills Mento
CVP To Be UK Supplier Of FUJINON Premista Series Of Cinema Zoom Lenses
CVP is to be the exclusive UK supplier of the new FUJINON Premista series of cinema zoom lenses, which deliver the full benefits of large format senso
Production News : Production Begins On ITV's New Drama 'Clean Break'
Production has started on ITV's new drama Clean Break . ITV announced that Sheridan Smith has begun filming as Sam in the drama, produced by Sister Pi
Production News : ITV Unveils New Commission
ITV has released details regarding a new mini-series called Cheat. The four-part drama focuses on the relationship between university professor Leah a
Timeline Television Help Deliver IAAF World Championships Coverage
Timeline Television is providing OB and RF services for FilmNova for the IAAF World Championships Marathon and Race Walks in London this month. The ma
Production News : ITV Leaders' Debate Returns To MediaCityUK
ITV has confirmed that the doc10 studios at MediaCityUK in Salford will be the venue for The ITV Leaders' Debate, which will be broadcast live on ITV
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
Production News : ITV Confirm New Game Show
Jason Manford has been announced as the host for a new game show for ITV. Every week, Bigheads will see some 'famous faces' go head-to-head in a fast
Nominations For RTS Television Journalism Awards 2018 Announced
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2018. The awards ceremony, sponsored by Gues
Axon Helps SABC Deliver High Definition Election Coverage
The South African Broadcast Corporation (SABC) has become the first broadcaster in Africa to integrate Axon Digital Design's versatile Cerebrum contro
Production News : ITV Commissions New Drama Adaptation Of Vanity Fair
ITV has announced the commission of a new seven part drama series adaptation of William Makepeace Thackeray's, Vanity Fair. Written by Gwyneth Hughes
d3 Technologies Helps Brand ITV Studios' Live Sports Programming
d3 Technologies' together with White Light, London, have created the first d3 on-set projection mapped TV studio, using the d3 2x2plus and two d3 4x4p
Timeline Secures ITV Sport Archive Contract
Timeline Television has won a five-year contract to provide a full digital archive service for ITV Sport. The company already provides post-production