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08/04/2010

TeleNorba Selects Dalet For News

A leading Italian broadcaster, TeleNorba has selected Dalet Enterprise Edition for end-to-end television news production (TeleNorba) and Dalet Radio Suite HD for managing music programming and radio automation (Radionorba).
Dalet Professional Services will manage the two-site installation, which encompasses configuration, coaching, and training over a three-month delivery period.
The TeleNorba Group operates two digital terrestrial channels, Telenorba 7 and Telenorba 8, a radio station and a web portal offering a wide range of entertainment, music, and news programs throughout Southern Italy.
The new Dalet installation will provide TeleNorba a collaborative MAM-based (Media Asset Management) production environment for better efficiency and more flexibility. The monetization of assets will be optimized with the addition of two new TeleNorba channels – one for 24-hour News and one for Music television.
The Dalet system will also enable media convergence, providing a path way for unifying television and radio production. Tight integration between Dalet Enterprise Edition and Dalet Radio Suite will let TeleNorba simultaneously broadcast songs and the associated music video over radio, television and Internet, powering a brand new channel with a minimal increase in manpower and cost.
Dino D'Alessandro, Technical Director, TeleNorba, said: "Dalet was by far was the most advanced technology with regards to supporting our expansion initiatives for today and tomorrow. The enterprise media management infrastructure and associated modern production tools will make it much faster to gather, edit, update and distribute content across all of our media outlets.
"Thanks to Dalet, our audience will have better content, around-the-clock, on the platform of their choice," he said.
"With Dalet's story-centric tools, we are able to launch brand new 24/7 News and Music TV channels, reaching a much larger audience with richer content for a lower production cost. These new channels also increase our revenue opportunities. Dalet provides us with an outstanding return on our investment."
Dalet Enterprise Edition will revamp the existing workflow by adding a MAM-layer that serves as the content hub to manage all aspects of TeleNorba news production, including the launch of a new 24/7 News channel with localized news coverage for the Lecce and Bari regions.
The end-to-end Dalet installation will feature a comprehensive newsroom computer system, content catalogue, modern video production tools and broadcast playout control facilitated by the MAM core and its integrated workflow engine.
"The Dalet system represents a new genre of MAM-based news production technology. It enables journalists, producers and anchors to create, edit and package content for distribution to any medium.
"With Dalet's easy-to-use tools, TeleNorba journalists can create multimedia stories for distribution across TelNorba's different broadcasting channels," said Stephane Schlayen, Chief Operating Officer, Dalet.
"The launch of the new TeleNorba 24/7 News channel and the increased content production for localized Lecce and Bari newscasts are good examples of how broadcasters can leverage Dalet to reach an expanded audience using the same resources and content, with minimal incremental cost. It also shows Dalet's commitment to the Italian market."
(BMcC/GK)
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