Avid Appoints Vice President Of Sales EMEA

A digital audio and video technology leader is pleased to announce that Paul Hennessy has been named the new Vice President of Sales for EMEA.
Located out of Avid's European office in Pinewood, Paul will take responsibility for the direct enterprise sales operations as well as Avid’s retail and channel partner sales functions.
"I am delighted to be joining Avid, a company which has long inspired me through its innovation and excellence – across so many customers from the home to professional editor and the musician to recording artist. Avid is a pioneer in the entertainment industry and I am proud to be leading the EMEA sales group," stated Hennessy on his appointment.
Hennessy joins from Sony, where he was a member of the European Leadership Team and responsible for Sony's B2B Businesses including broadcast, audio visual, retail, security and digital imaging. At the same time he served on the UK leadership team for Sony's consumer business, which included many well-known brands such as Bravia TV, Vaio Computers and Walkman Audio.
He also led various initiatives in the transformation of the business including the Sony’s Online Business 'Sonystyle'.
Prior to Sony, Paul spent nearly eight years with Dell Computer Corporation, leading sales and marketing operations for the corporate and public sector market segments. He also worked across Europe building industry leading call centres which were focused on balancing the customer experience with improved cost management. Paul has also worked with the American SBC Bell Telephone Company and Toshiba Information Systems.
(BMcN/BMcC)