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Rushes complete Oasis promo

Oasis' latest offering ‘Little By Little’ is a stunning promo directed by Max & Dania and shot over three days, both in London and the countryside.
Duncan Malcolm of Rushes was also present, supervising the shoot days from a post-production angle.
The promo is about a journey and personal growth, a visual metaphor for the emotions on the track.
Describing the promo, Rushes' Duncan Malcolm said: "We see Noel busking in a doorway. Standing nearby is Robert Carlisle, who has been downsized so that he is only knee-high. No one has noticed him as he is dwarfed by the frenetic chaos of the busy city streets. A passer-by throws a coin to Noel, but misses and it rolls into Carlisle’s path, it is huge in comparison, but Robert picks it up and throws it in to Noel’s hat. You then realise the little guy has grown, he is now waist height. He is standing at the kerb and is about to cross the road when Liam appears, as he does so, Carlisle trips. Liam helps Carlisle up. He is now normal height and is seen continuing down the street, and as he walks the busy streets turn into forests. All the time he is getting taller. He walks across an open field and is now as tall as the tops of the trees. He stops and looks over the top of them and blows the leaves off the trees, just as though they were dandelions blowing in the wind."
‘Little By Little’ is taken from Oasis' fifth album, Heathen Chemistry. “We’ve moved on a wee bit,” says Noel. “But to re-invent ourselves completely we’d have to be contrived and we’re not capable of that. I couldn’t take on an alter ego and I know Liam couldn’t because I’d be stood behind him going ‘you look a twat’ also I don’t think I’d look good in leather trousers anyway! We do Oasis music and that’s it.”
Malcolm continued: “During initial discussions between producer Pete Chambers, directors Max & Dania and the post team from Rushes, everyone involved, without exception, was excited about the idea. The video for “Little by Little” was to follow a knee high character walking through a crowded city, gradually growing in size until he leaves the restrictions of the city behind and escapes into the open country as a tree high giant. However it was when Robert Carlyle confirmed his interest in taking the lead role that everything fell right into place.”
Although most of the post involved traditional compositing techniques, there were a few more complicated scenes. In one, Robert blows the leaves from a tree to reveal the bare branches. This was achieved using a combination of 3D leaf elements produced by Rushes’ 3D department and natural leaves shot on blue. In the city to country transition, city plates were cut up and rebuilt then blended into a country scene which was also a composite built from a number of countryside images.

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