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Promofilm Unitecnic Builds Studios With Grass Valley

The American subsidiary of Imagina Group and Unitecnic, Promofilm US, the engineering and system integrator is building a new high-definition production studio in Miami, Florida for Unitecnic's MediaPro division.
It is also outfitting the new facility with seven Grass Valley LDK 3000 HD cameras with the Grass Valley-developed Xensium CMOS sensor.
The studio construction project, which started in July, is expected to be on-air in December 2009.
Imagina Group, which operates multiple studio operations in Argentina, Chile, and elsewhere in Latin America, purchased the new LDK 3000 cameras for their significant price/performance value and fast return on investment.
Unitecnic designed and built a tapeless sports production centre in Argentina for the ESPN network. The project consists of three studios with their respective production control rooms, a network operation centre for monitoring the transmission and reception of signals, and a digital news processing capacity for news bulletins.
Jorge Roa, Vice President of Technology and Operations, Promofilm US, said: "We were looking for a good value and an HD camera that would serve our production needs for a long time, at an affordable price. Grass Valley technology has always stood up to daily production and our positive experience made it an easy choise to return for their latest HD camera to outfit our new studio."
Jeff Rosica, Senior Vice President of Grass Valley, said: "As one of the leading system integrators, Unitecnic is very particular about the cameras they use for their clients projects. Their clients require the most flexible cameras available and that is what Grass Valley cameras are designed to provide. We're pleased to support Promofilm US as they continue to grow in the United States."
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