Broadcast News

Bookmark and Share
30/11/2009

Sky's 3D TV 'To Launch With Avatar'

News Image
Just weeks after Virgin Media completed trials on its existing cable infrastructure to carry a 3D TV signal, it looks like Sky could be almost ready to launch its own 3D TV channel.
It is also increasing likely that Sky will use the December 2009 3D cinema blockbuster, Avatar, as a shop-window for their 3D televisual experience.
Virgin's trial in early November was on a closed VoD network and not only were 3D signals broadcast on Virgin's current broadcast platform but they were transmitted through the company's existing V+ set-top box. However, Virgin's 3D technology is clearly not at the advanced stage of its rival Sky - but their trials were an indication that the satellite broadcaster may not have a clear field for the high-tech development.
Sky is pressing its advantage though and by late November, was reported to be looking at a launch into pubs and clubs early in 2010.
Sky is expected to schedule a mix of sports, arts, entertainment and documentary programming, topped up with premium pay-per-view events.
Depending on whether everything goes well with its own test broadcasts, it is anticipated that Sky could then launch into domestic customers homes around July next year.
Subscribers would require new 3D TV sets to view the service and although many manufacturers are bringing 3D TVs to market, Sky is expected to have its initial launch into commercial premises.
Signing-up licensed premises such as pubs and clubs could generate much needed revenue and build awareness among the whole customer base.
Next year's Premiership football season 'kick-off' is expected to offer an opportunity for Sky Box Office customers to watch Avatar, (pictured) the sci-fi feature produced by the Fox film studio as a huge 'taster' for the new viewing experience.
Avatar - released in cinemas on December 18 this year - could therefore launch on Sky pay per view around August 2010.
Sky's advance in technological innovation seems unstoppable. Only a few weeks ago, it announced the launch of a new digital music service offering packages to customers with over four million tracks to download.
Sky Songs launched on October 19 and is available to anyone in the UK with broadband.See: Sky Customers To Download Hits
(BMcC/KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

27/04/2018
UK Post House Suite TV Purchases FilmLight Suite For 4K/HDR Work
Post-production house Suite TV has purchased a FilmLight Baselight TWO grading suite as a part of its huge 4K/HDR upgrade plan. Baselight TWO is a pow
24/04/2018
TV Provider Kiwisat Uses WORK Microwave Modulator For DTH Offering
WORK Microwave's DVB Satellite Broadcast Modulator is being used by satellite TV provider Kiwisat for its new DTH offering in the Caribbean. The modul
11/05/2018
Victor Lang Uses Wisycom For Danish TV Coverage
Wireless audio system engineer Victor Lang has used Wisycom to provide full RF zone coverage and sound for the Danish charity TV show 'Break Cancer' (
04/05/2018
VITEC To Showcase Video Wall Capability For EZ TV At InfoComm 2018
VITEC is to showcase its brand new, award-winning video wall capability for the EZ TV platform at InfoComm 2018. The company will also display its exp
04/05/2018
Production News : BBC Announces TV Coverage For The Royal Wedding
The BBC has announced its lineup of programming and presenters for the Royal Wedding of Prince Harry and Meghan Markle on 19 May. The coverage will ki
03/05/2018
GatesAir Reveals Winner Of TV And Radio Contest
GatesAir has revealed that market chief engineer at Bonneville International, Jason Ornellas, has received the Grand Prize Winner of the 'What's Your
09/07/2018
Edgeware Customers Experience Doubling Of Their Peak CDN Streaming Traffic
Edgeware has reported that many of its customers have experienced a doubling of their peak CDN streaming traffic on match days during the 2018 FIFA Wo
06/09/2010
LG And Sky Extend 3D TV Partnership
Ahead of the launch of Sky 3D, Europe's first 3D TV channel, and as LG unveils its impressive new 3D product line-up at IFA, the two companies have co
10/02/2010
Sony's 3D OB Trucks Roll-in
The next step in Sony's long-term partnership with Telegenic and BSkyB will transform live production and revolutionise people's entertainment experie
22/02/2011
Sky And 3ality Digital Celebrate Their 12-month 3D Partnership
One year on from the world's first live 3D TV sports broadcast (when Manchester United played Arsenal in a Premiere League match last January), Sky is
15/06/2018
Avid Solutions To Help Launch New Albanian TV Channel
A collection of Avid solutions have been selected to launch a new TV channel in Albania. Construction and civil engineering company Gener 2 will launc
18/02/2010
Sky Movies Showcase HD Channel
Sky Movies have now announced a number of changes to its channel line-up in a bid to make it easier for viewers to find the movies they want to watch
28/11/2017
Production News : Sky Sports To Launch New Darts Channel
Sky Sports is to launch a dedicated darts channel and new programming. From 14 December to 03 January, Sky Sports Arena will become Sky Sports Darts H
03/10/2016
Sky Launches New Virtual Reality App
Sky has launched a new app, Sky Virutal Reality (VR). The app, which is available to download free, features a range of immersive, 360-degree videos f
02/07/2018
Lawo Helps Launch New Pulse 95 Radio
The Emirate's first English-language station, Pulse 95 Radio has launched across the UAE using mixing, routing and control from Lawo. Billed as "The H