Digital Rights Group Launch This Is Your Life In Multiplatform Arena

Leading London-based content distributor Digital Rights Group has announced the development of two major new multiplatform applications for This is Your Life, the iconic and much-loved entertainment show.
For 50 years, This is Your Life has told the life stories of a variety of personalities, from actors, sports stars and politicians to deserving civilians, unsung heroes and national treasures.
DRG is launching the brand in the digital arena with a new dedicated website: www.thisisyourlife.tv. The This is Your Life photo book website will see users creating their own personalised versions of the iconic beautiful red leather book - a central element of the television format - offering the perfect way to share treasured memories with friends, family and colleagues and ideal for special occasions.
An innovative new Apple-approved iPhone application will also launch simultaneously which will allow users to turn their photos into an online version of the classic This is Your Life red book. Enabling them to make and store numerous books, which they can email to friends and family and also use as a unique, fun way to organise photos.
Jeremy Fox, CEO at Digital Rights Group, said: "This is not about celebrities, it's about everyone. This is Your Life's good-hearted, nostalgic feel, as well as its entertaining element of surprise, transfers seamlessly to special events and celebrations. These innovative applications are the perfect opportunity for users to capture the This is Your Life magic. The show continues to prove a classic in our formats portfolio and we are delighted to launch these new brand extensions to maintain and broaden the appeal of the show in the digital age."
The show continues to prove hugely popular throughout the world and has been produced everywhere from the USA to Australia, from the UK to New Zealand. New licences have recently been agreed in Italy, Norway, Denmark and Holland.
Each episode of This is Your Life sees a host surprising people, when they least expect it, presenting them with the famous red book and the immortal words: This is Your Life. In the studio entertainment show that follows, the celebrity, the hero or the national treasure, is then brought face-to-face with the people that mattered most in their life.
Together they embark on a humourous and emotional journey to look back as well as forward. Quite simply, a television classic, This is Your Life has been entertaining audiences throughout the world for decades.
(KMcA/GK)