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05/09/2002

Sonic and CustomFlix partner on-demand DVD publishing

Sonic Solutions and CustomFlix Labs have announced that Sonic MyDVD, the industry's leading application for creating DVDs, now integrates technology that enables users to cost-effectively publish and distribute DVD titles in short to medium production runs ranging from tens to thousands of copies.
Using the CustomFlix on-demand video publishing service, which is linked directly from within Sonic MyDVD 4, content producers now have a simple way to reduce the risks, costs, and hassles involved in publishing DVDs.
By simply clicking "Publish Your DVD" from within Sonic MyDVD, content producers can send in their DVD masters to CustomFlix, who will handle production and merchandising: creating a personalized e-store with a 60-second streaming trailer, sales transactions, on-demand duplication, customised packaging, and shipping. DVD producers retain total control and ownership of their title, with a minimal "pay-as-you-go" fee provided to CustomFlix as orders come in. The high-quality Mitsui Gold DVD-R media used by CustomFlix, as well as full-color package printing, ensures a shelf-ready product with a professional image. In addition, CustomFlix offers services to transfer videotape to DVD, using the professional-quality Sonic video encoders that are the standard in Hollywood for releasing commercially-distributed titles.
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