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VMI Guide To Location Lighting  This is a short article examining the most popular lighting fixtures and technologies concentrating on their advantages, limitations and applications. Article credit: VMI.Read More >>

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Hiring On All Cylinders
Shoot HD, a Pinewood Studios-based camera hire company, takes kit and crew to Anglesey Circuit for a BMW drifting session. Shoot HD was recently involved in the production of promotional films for two of BMW’s latest and fastest cars, the Concept M4 GTS and M2 Coupé.
Cameraman Secrets: Practice Makes (Perfect) Unfazed...
It's not all about the camera. Of course, I could discuss the merits of using one format over another for days, but instead I'd like to talk about the importance of the auxiliary equipment. I have to be able to rely on every piece of my camera kit. I don't always get given an Alexa to shoot on, but the perfect tracking shot or a smooth pan will always add production value.
The Hire Business... Why Hire Kit?
Why hire kit? Well the main reason, for us at Broadcast Services, is that we wouldn't have a business if you didn't. Joking aside, the obvious reason is that people do not want the capital expenditure and either want the kit for a 'one-off' job and/or they want the latest equipment. Which, at present, is the pain in the backside for most hire companies.
Why Buy When You Can Borrow?
It seems that there are now more formats than ever before. With each new camera comes a new host of accessories, which of course are never fully compatible with the predecessor, writes Sean Rose, Freelance cameraman. There's no way of knowing what the industry will settle on, or if it will settle at all. The side-effect of all of this is a lot of wasted money and a lot of obsolete equipment.
Decode: Not Just Your Average Hire Company
Decode is a well-established, London based rental company with over 10 years of experience in the field of equipment and crew hire; but that's only the tip of the iceberg, says founder and MD Samuel Martin.
Shape Solutions For Sony Alpha Mark II
With the release of the A7S II, Sony has now unveiled the second generation models for each of their incredibly popular Alpha 7 cameras. The A7S II is joined by the A7 II and A7R II – with all models capable of recording 4K internally. This, along with other video-oriented features, makes these cameras a genuine proposition for use as a dedicated video camera.
Hire, Hire, Hire!
Canon C300, Canon C300mkii, Sony FS7, Sony PMW-200, Sony PXW-200, Sony PMW-300, ARRI Alexa Mini, ARRI Amira, RED Dragon, RED Weapon, Black Magic URSA, AJA Cion, Black Magic URSA Mini, Panasonic AG-DVX200 ('Scarlet')... The list of top class contemporary must-have cameras launched in the last five years is staggering.
Film Store Rental Brings New Offerings To The Industry
"Production is constantly evolving and it needs to be supported by a hire company that will not only adapt with it but actively facilitate development," says Jason McCleave, Managing Director of Film Store Rental, a new broadcast hire facility based in south-west London.