Broadcast News

Bookmark and Share

Arsenal Video 'Hits The Bar' At Cannes

News Image
'Pockets', the promotional video for London Arsenal soccer team's charity of the season, TreeHouse starring Arsène Wenger and several Arsenal players was shortlisted for a Cannes Film Lion at Cannes Lions International Advertising Festival at the end of June.
The short film, produced and directed by advertising agency CHI&Partners was shot at Arsenal's Training Ground and remarkably took less than six hours to shoot.
As part of the 'Be a Gooner. Be a Giver' campaign, which ran throughout the last Premier League season to celebrate Arsenal's partnership with TreeHouse - the National Charity for Autism Education - 'Pockets' was filmed in December 2007 and stars William Gallas, Theo Walcott, Cesc Fabregas, Gael Clichy, Manuel Almunia, Nicklas Bendtner alongside the Arsenal Manager.
The Cannes Festival, renowned for rewarding the most creative work produced as part of advertising and communication campaigns, hosted four awards ceremonies this year during the six-day period and while 'Pockets' didn't scoop a prize, being shortlisted within the Fundraising and Appeals category is a massive achievement for everyone involved with the project.
Account Director Ben Gillibrand of CHI&Partners said: "Working with TreeHouse and Arsenal to create 'Pockets' was hugely enjoyable for all involved. For the film to be nominated for a Cannes Film Lion in such a strong year is fantastic.
We're thrilled for TreeHouse that the film has been recognised at the advertising industry's most prestigious festival."
TreeHouse Chief Executive Ian Wylie said: "We are delighted that it was shortlisted for this year's Cannes Lion award. The film played an important part in what has been a fantastic partnership with Arsenal Football Club.
"Not only has it raised TreeHouse's profile considerably, but has also secured us with funds which will help us to transform, through education, the lives of many more children with autism and the lives of their families.
"We are also hugely grateful to CHI&Partners, the advertising agency which created Pockets, who have supported us for many years. Many congratulations to them and a huge thank you to Arsenal for their dedication over the past year."
Arsenal Manager Arsène Wenger said: "It was a lot of fun and a huge pleasure to star in 'Pockets' and to now hear that it was shortlisted for a Cannes Lion award this week is amazing.
"We put in a very small amount of time and effort compared with those at the advertising agency and a massive congratulations should go to the team for their fantastic work."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Bristol's UNESCO City Of Film Status Launches At Watershed Media Centre
Bristol's new United Nations Educational, Scientific and Cultural Organisation (UNESCO) City of Film status has launched at an event at Watershed Medi
Blackmagic Design Announce Accessory For Cintel Film Scanners
Blackmagic Design today announced the new Cintel Audio and KeyKode Reader accessory for its Cintel Film Scanner, which lets customers scan audio and K
SGO To Support Spanish Short Film Project 'The Shortest Day'
Next Thursday, 21st of December, on winter solstice, will take place the traditional celebration of spanish short film called "The shortest day - [ED
Pinewood MBS Lighting Deliver For New Film
Pinewood MBS Lighting has worked alongside Cinematographer Josie Williams on the award-winning film David and Bathsheba by Directors Sammy Patterson a
Scotland Welcomes Record Spend On Film/TV Production
New figures have revealed that production spend on Scotland's film and television sector increased by more than 30% last year. Released by Creative Sc
Film Is Undergoing A Renaissance
Film is undergoing a renaissance with an increasing number of clients returning to film for shooting features, commercials and pop promos, writes Adri
National Film And Television School To Develop New Scottish Base
Plans to establish a new National Film and Television School (NFTS) facility in Scotland have been backed by the Scottish Government. Speaking at the
Future Film Skills – An Action Plan
The BFI has launched Future Film Skills – An Action Plan at the House of Commons alongside the Culture Secretary, Karen Bradley, and producer Barbara
IFB-Funded Films Added To Galway Film Fleadh
The Galway Film Fleadh has confirmed that two further Irish Film Board/Bord Scannán na hÉireann (IFB) funded titles have been added to this year's pro
Production News : Bafta albert Ambassador Releases Short Film
Rebecca Manley, a Bafta albert Ambassador, has released a short film regarding the issue of environmental damage. Titled 'Now You See It', the film, w
Bristol Named UNESCO City Of Film
Bristol has been named a UNESCO City of Film ensuring that the city now joins the likes of Bradford, Galway, Rome and Sydney as a City of Film. The an
Winners Of Third Annual SMPTE-HPA Student Film Festival Announced
SMPTE® and the Hollywood Professional Association (HPA) have announced the winners of the third annual SMPTE-HPA Student Film Festival. The event took
GB Labs Takes On 400 Ambitious Film Students At Anglia Ruskin University
"We prepare students for a career in television and film," says Sean Thornton of Anglia Ruskin University. "As such, the technology we use has to be r
Further Support For Irish Film & TV Industry
Bord Scannán na hÉireann/the Irish Film Board (IFB) has welcomed the announcement of an additional €1.5 million for Ireland's film, television and ani
BLUEFIN TV Film New BBC Series – 'Talking Chefs'
Bluefin have just finished filming for a new BBC series – 'Talking Chefs', due to be transmitted in early 2018 on BBC World and The Travel Channel. Th