BEAMSUITE to premiere on smoke 6 at Cannes Lions Advertising Festival

Discreet has announced that BEAM.TV’s BEAMSUITE will be premiered on its award-winning smoke 6 editing and finishing system at stand 24.01 at the Cannes Lions Advertising Festival on June 20-26.
BEAMSUITE is a new service from BEAM.TV that facilitates global advertising campaigns by radically speeding up the production of international versions for local broadcast market, including different formats such as PAL, NTSC, HDTV, or languages. Generic masters and broadcast elements, including over-length shots, audio tracks, graphics, fonts and logos, can be stored on BEAMSUITE and instantly distributed to an unlimited number of local markets, eliminating the delays and costs associated with international couriers and customs.
Elements and edits are stored, sent and used as image sequences where information is saved frame-by-frame. This means material can be fed straight into a finishing tool, such as Discreet’s flame or smoke system, without any need to lay to tape, or to encode and decode, thus safeguarding against compression-induced quality loss. Image sequences are accepted by any of BEAM.TV’s extensive network of over 60 international post-production partners.
“Worldwide campaigns are becoming increasingly common so BEAMSUITE will be an invaluable way of centralising the management and distribution of broadcast files for reversioning commercials,” said Matt Cooper, BEAM.TV’s MD. “smoke 6 seemed a natural choice for the premier of BEAMSUITE due to its incredible speed, workflow performance and real-time interactivity.”
Discreet has worked closely with BEAM.TV to ensure the integration of BEAMSUITE with the smoke 6 system. “BEAMSUITE will dramatically speed up the process of producing local versions, delivering value to our clients and our clients’ clients,” said Patrick Jocelyn, EMEA Director. “Discreet is committed to providing solutions that maximise creativity and efficiency, and improve collaboration and throughput so we are thrilled that BEAM.TV has chosen to premier BEAMSUITE using smoke 6.”
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