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28/05/2008

Mark Altekruse Joins Abaltat As Director Of Sales And Marketing

Abaltat, a creator of computer applications for the audiovisual industry, has announced the appointment of Mark Altekruse to the position of Director of Sales and Marketing for Abaltat worldwide.
In this role, Mark will be responsible for establishing global sales channels, building brand awareness and market adoption for the first ever video-driven soundtrack technology.
Joining Abaltat from Apple Inc, Mark brings a wealth of experience in managing business units, building sales channels, and deploying new digital creative solutions for both postproduction and broadcast markets.
Siun Ni Raghallaigh, Co-Founder and CEO at Abaltat, said: "This appointment is a significant step forward for Abaltat. Mark Altekruse has in-depth creative domain expertise combined with a long successful track record in worldwide business development.
"Few professionals in the industry possess this level of knowledge, capability and lifelong dedication.
"We look forward to quickly building the channels and brand with Mark's phenomenal people skills, passion for the industry and outstanding business relationships."
During his seven-year tenure at Apple, Mark held management positions in marketing and business development that were directly responsible for increasing the awareness and adoption of Apple's popular professional audio applications.
Previous to Apple, he also held sales and marketing management positions, for almost a decade, at KORG USA, a highly successful technology company developing products for the music industry.
In addition to his business experience in the creative technology sector with Apple and KORG USA, Mark is a consummate musician and member of Hex Orchestra, a composition ensemble dedicated to composing music for media.
Hex Orchestra's music can be heard in Bill Guttentag's latest film "Live" as well as on various advertising campaigns. Hex Orchestra's first release 'Human Experiments' is available worldwide on Apple's iTunes Music Store.
Mark is also a founding partner of the Creative Money Group LLC and Creative Money Works non-profit organisations.
Based in Camden, New Jersey, Creative Money Group LLC is dedicated to building assets and financial literacy for children and young adults whereas Creative Money Works is involved in a number of diverse initiatives including food drives for hungry children and programmes that give hands-on experience in the creative media arts for low income communities.
Mark's appointment to Director of Sales and Marketing for Abaltat worldwide is effective immediately.
Further information about Abaltat is available at: www.abaltat.com.
(KMcA)
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