Abaltat Signs On Techrep Marketing And FullScaleAV

Abaltat, a developer of innovative audio workflow solutions for postproduction and broadcast markets, has announced that the Ohio-based Techrep Marketing and their distribution division, FullScaleAV, have entered into a distribution agreement to market and sell Abaltat Muse, Abaltat Express and Abaltat music creation products throughout the United States.
Abaltat is the award-winning newcomer out of Ireland offering professional soundtrack creation tools that enable editors, regardless of musical ability, to compose royalty-free, multi-part soundtracks that are perfectly timed and aligned to their video projects.
Techrep and FullScaleAV are an experienced manufacturers representative and distribution firms focusing solely on marketing professional sound technology to value added resellers and professional editors. The new sales and marketing partnership gives Abaltat a perfect sales vehicle for distributing their clever sound creation tools throughout the states while providing Techrep and FullScaleAV, a workflow solution that crosses video and audio markets with distinct and exceptional benefits.
Jeff Mac, President of Techrep Marketing and FullScaleAV, said: "As a composer myself, I find that I am fascinated by the unique set of tolls that Abaltat has developed with Muse. This is a product that gives the sound designer and video editor looking to produce music for picture a key tool and the confidence of completely royalty-free music. I think this is the kind of genre bending product that all composers will want to have in their tool belt as they work in an increasingly balkanised audio for video industry."
Mark Altekruse, Sales and Marketing Director of Abaltat, said: "Techrep Marketing and FullScaleAV are key marketing and sales partners for many top tier manufacturers that service resellers focused on audio and video content creators.
"They have an exceptional staff whom live and breathe sound and a number of manufacturer awards to back up that work ethic. We are thrilled to be a part of their lineup and are looking forward to a long, successful relationship."
(KMcA)