ROOT6 Technology Appoint Asia Media Products As US Representative

London, UK based ROOT6 Technology announce the appointment of Asia Media Products (AMP), as manufacturing representative for the US.
AMP will promote ContentAgent, ROOT6 Technology’s universal capture and transcode platform, to the US reseller channel.
“The workflow and productivity benefits of ContentAgent have been widely adopted in the UK and Europe,” said ROOT6 Technology MD Marcus Hume-Humphreys. “We look forward to working with AMP to introduce these benefits to the U.S. market and grow our reseller channel.”
“AMP is really excited about partnering and representing ROOT6 Technology,” said Robert Stacy, CEO of Asia Media Products. “ContentAgent is a superior solution that is representative of the market need, particularly as facilities and broadcasters invest in infrastructure to provide a comprehensive range of content deliverables to meet customers’ demands.”
NAB attendees will have the opportunity to experience ContentAgent in action at three locations in the South Hall. Two systems will be shown on the Avid Developers’ booth (SL1413) with a third being demonstrated by Facilis Technology (SL14105).
New V2.2 software provides users with further unique tools to simplify the transcoding, management and distribution of digital media.
Now offering an H.264 encoding option, ContentAgent enables users to transcode material in any format for HD DVD and Blu-ray DVD creation, as well as for distribution to iPods and mobile phone networks.
A new reel-assembly feature enables a mix of video standards and file formats to be imported and assembled in a single reel. Cuts only editing allows in/out points to be marked and heads and tails to be removed if necessary.
For Video-On-Demand applications, a TrickPlay feature is included which encodes material at defined multiple speeds. This provides a much smoother viewing experience for VOD customers when browsing or fast-forwarding. Like other processes within ContentAgent, this may easily be incorporated within a workflow, saved as a template and re-used at will to automate repetitive tasks.
Audio is not forgotten as V2.2 software now supports multi-channel audio up to 16 channels.
Other important features demonstrated at NAB will include options for transcoding 2K and 4K DPX files, the output of Avid compatible MXF and DNxHD files and universal standards/aspect ratio/frame rate conversion.
(SP)