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06/02/2007

Student Is Tetley's Cup Of Tea In Advert Competition

Talented student, Edgar Dubrovskiy, from Bishop's Stortford College, Hertfordshire has beaten off over 200 entries in the first Tetley film competition to win the first prize of a high definition camcorder, plus national recognition for his achievements.
Edgar Dubrovskiy produced a 30 second 'advert' that promotes the theme, 'Tetley is tea and tea is brilliant'. It finishes with the end line, 'Tetley, everyone's cup of tea'. The college's film flashes through images of different people all drinking from the same Tetley mug, showing that Tetley really is everyone's cup of tea.
The runners up were narrowed down to Ian Jackson from Darlington College, Darlington and the team from Kingston College, Surrey, of Matthew Carrington, Craig Carter and Alper Halil.
Merits go to Scott Cruddas from Halesowen College, West Midlands, Bianca Haynes from Nescot College, Surrey, Paul Greenwood from Stockport College, Cheshire and Tom Fruci and Kevan Murtagh from Swindon College, Wiltshire.
Allen Hunt, Brand Manager for Tetley said: "The standard of entries was outstandingly strong, so the judging process took far longer than expected. The film from Bishop’s Stortford College stood out for its creativity, technical skill and its strong communication of the fact that tea is a brilliant, healthy drink that everyone can enjoy. We are proud of the fact that the brand is perceived as friendly, down to earth and fun to be with, and this film certainly communicates this superbly.
Mike Tomkys, Head of media studies from Bishop's Stortford College added: "We are really delighted that Edgar Dubrovskiy has won this prestigious new competition. Tetley certainly put the students' creativity to the test. The team here enjoyed collaborating in answering a specific technical brief with tough guidelines, as they will no doubt experience when they work in a commercial environment."
(DS/SP)
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