'Not to Scale' Create Organic Tea Blend Spot

Not To Scale's London-based directing duo Vincent have just brewed up a refreshing little film for organic tea brand, Good Earth.
Working closely with Cheltenham-based agency ASHA, John and Rheea, who make up Vincent, got involved at the project at an early stage, collaborating with Creative Director Marksteen Adamson on script and storyboard to ensure all of the brands messages came across clearly in the 30" spot.
The organic nature of the product led to the themes and look of the film with one scene neatly flowing into the next, animated in Flash and composited in After Effects; the main aims were to highlight the product's organic credentials without becoming another preach on the environmental issues that concern us all.
The line style - evokes tea stains and water colour and has a subtle femininity that they hope will have the nation pausing their X-factor and popping the kettle on for weeks to come.
Further information is available at: www.nottoscale.tv.
(KMcA/BMcc)