Run, Joe, Run: 360° Live Streaming Running The 2024 TCS London Marathon As An MS Sufferer

Three years ago to the day the 2024 TCS London Marathon took place, Joe Ramsden found himself suddenly unable to walk and see and was admitted to hospital.

Uncontrollably vomiting at every attempt to open his eyes, he had no idea what was happening and nor did the doctors. After four similar incidents and being in and out of hospital – during the last one he lost the feeling and full use of his left arm and hand – he was diagnosed with an aggressive form of multiple sclerosis (MS).

Having been put on the most advanced medication possible, and having regained the use of his arm, he made progress. In December 2023, Joe's MS status changed and he is currently at a high risk of a life threatening brain infection called PML. His doctors and nurses are doing all they can to change his medication to minimise the risk, but his MS journey continues.

Joe said: "As soon as the world started giving me a break again and I started to feel better and healthier after those four incidents, I had it in my mind I wanted to run. And I wanted to try and find a way of showing what it looks like when people are having a really rough time; that it's okay to be struggling and we shouldn’t hide away from those things. Running this marathon brings this together with me being the example. It didn't look pretty me doing this and I had a really, really rough time. But I got through it. I wanted to inspire people. Your typical Instagram post this wasn't."

The idea grew from wanting to have a camera pointing at his face showing how bad he looks when struggling to wanting to bring a whole event to life. He said: "The 360° camera is very cool and the benefit of people being able to control what they are looking at is brilliant, allowing people who will never be able to do this because of their life circumstances to really get a sense of what it’s like. This also meant live streaming it because had this been filmed and edited, that immediacy and sense of being there would have been removed; it had to be live to bring those raw emotions to the screen."

Joe set about understanding what would be required to stream his whole event live, 360°, not to mention an intense training regime. After many companies ignored him across a variety of technological requests, he contacted LiveU. He said: "I received a really great email from Matt Stringer at LiveU in the UK and he immediately understood what I was trying to do and why. It gave me such a lift. It’s hard to describe how incredible this was."

LiveU supplied an LU300S for the event, compact-yet-powerful portable 4G/5G field unit for broadcast operations and live coverage on-the-go, as well as LiveU Studio, the company’s cloud live video production service, to provide rock-solid connectivity for streaming to YouTube. Transmission TX stepped up to the plate when it came to the camera and audio while The Grip Company developed a purpose-built rig. This was designed to spread the weight as best as possible for the run while also taking into account cable placement. It was quite a task.

www.liveu.tv