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27/06/2007

FremantleMedia Announce Deal With Media 10 To Launch A Live 'Property Ladder' Event

Hot off the back of yet another highly successful 'Grand Designs Live' at ExCel London, which saw an impressive 44,000 visitors through the doors over three days, FremantleMedia Enterprises (FME) has announced another deal with Media 10 to launch a live event based on the hugely popular talkbackTHAMES-created TV series for Channel 4, 'Property Ladder'.
FME's deal with Media 10 grants them rights to create and manage 'Property Ladder Live', a consumer event specifically targeting the property development market, which is set to launch at the NEC Birmingham in October. Property Ladder Live is a three day event that aims to appeal to both those who are fans of the TV show as well as aiming to attract a new audience of individuals who are keen to add value to their property by enhancing its condition. The exhibition, which will feature the TV show's host, Sarah Beeny, will enable consumers to interact with experts, witness live demonstrations and meet with suppliers. Property Ladder Live will run alongside Grand Designs Live, which returns to the NEC for the second year running.
In a separate agreement, FME has licensed rights to Tigerprint to develop a Property Ladder board game which will launch exclusively in Marks & Spencer stores nationwide from October, coinciding with the live event. The aim of the game is to renovate three houses and it's up to the player as to whether they start with most expensive house or the least, by landing on the development squares and paying for each of the renovations one at a time. The person who fully develops each house successfully, sells them on and makes the most money, wins.
Dominic Burns, Senior Vice President, Licensing, UK, commented: "We have enjoyed tremendous success internationally in the live events space with Grand Designs Live in the UK and The Price Is Right Live and Family Feud Live in the US. We are keen to create relevant live events around our brands, but it must be done with care so that the public’s experiences match their expectations as viewers. Our collaboration with Media 10 on Grand Designs Live has been a huge success and we look forward to emulating that success with a different take on the property business with Property Ladder Live."
Grand Designs Live and Property Ladder Live are based on the talkbackTHAMES produced TV series for Channel 4, Grand Designs and Property Ladder. talkbackTHAMES is the UK production company owned by FremantleMedia.
(DS)
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