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Broadcast News
22/01/2003
Freeview sales outstrip ITV Digital
The BBC and BSkyB digital venture Freeview has sold almost 300,000 digital set-top TV adapters in the first two months of operation.
The free-to-air digital television service has been selling at nearly 35,000 a week, around five times the rate achieved by its doomed predecessor, ITV Digital.
It means the service of 24 free-to-air television channels is now available in around two million homes, according to some industry estimates.
Around 1.4 million homes are able to receive Freeview through their old ITV Digital set-top boxes, while another 300,000 homes have bought integrated digital television sets.
Freeview bosses said the figures proved there was a substantial untapped market for viewers who wanted digital television but didn't want to pay a subscription.
(GB)
The free-to-air digital television service has been selling at nearly 35,000 a week, around five times the rate achieved by its doomed predecessor, ITV Digital.
It means the service of 24 free-to-air television channels is now available in around two million homes, according to some industry estimates.
Around 1.4 million homes are able to receive Freeview through their old ITV Digital set-top boxes, while another 300,000 homes have bought integrated digital television sets.
Freeview bosses said the figures proved there was a substantial untapped market for viewers who wanted digital television but didn't want to pay a subscription.
(GB)
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