Freeview hits 10 million sales landmark

Freeview has announced that sales of Freeview-enabled digital boxes and digital televisions have passed the 10 million mark.
Launched in October 2002, the successful free-to-air digital terrestrial TV service is now in 6.4 million homes, making it one of the fastest growing consumer entertainment services ever to launch in the UK
Ilse Howling, Freeview General Manager, commented: “We’re very excited to confirm Freeview’s continuing success. People love Freeview’s simplicity, our great channels and the one-off payment. With the addition of new entertainment channels, including E4, More 4, Sky Three, ITV 4 and CITV, and with FilmFour on the way, we offer a compelling and simple route to digital TV. Our audience is genuinely mass market and mainstream – with the new channels attracting a younger audience than when we launched in 2002.”
A rapid increase in sales of Personal Video Recorders (PVRs) and digital TVs has indicated that the wider range of products on offer is an important factor in Freeview’s strong growth curve. With month-on-month sales of all Freeview-enabled products in 2006 up by over one third on the same period in 20053, this trend looks set to continue.
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