Broadcast News

Bookmark and Share
21/04/2017

BFV's Big Interview: ATG Danmon

News Image
Part of the Danmon Group, ATG Danmon is one of the world's most highly experienced and innovative broadcast system integrators. This month, BFV talks to Russell Peirson-Hagger, Managing Director, ATG Danmon about system integration, the upgrade of existing SD systems to HD and UHD, and NAB Show 2017.

BFV: What is the main challenge facing system integrators in today's broadcast market?
RPH: Our main challenge is much the same as that faced by our customers: technology choice. As technology advances, customers are looking to the SI to help them make the right investment decision. We need to be able to respond quickly and knowledgeably when they want to adopt new modes of working, or scale up to meet new business opportunities.

How does that translate in terms of system design?
It demands experience and flexibility. The experience to know which new technical trends will most efficiently handle a specific business challenge and budget. And the flexibility to design systems which can be expanded easily in a world of fast evolving standards. This is where we can really add value.

Do you see IP replacing SDI in the mid to long term?
We are seeing how IP-based systems are becoming a viable option when deploying large greenfield new-builds or major system upgrades. However, for smaller scale systems, IP infrastructure may not offer any operational edge over a traditional architecture, or a cost saving. It is a matter of choosing the right solution for the situation. We are seeing some of the initial difficulties being resolved and are getting a better understanding of IP technology and the technicalities around its implementation. That has been helped to some extent by organisations such as the Advanced Media Workflow Association and the Alliance for IP Media Solutions ensuring that standards are being established, which can only make for further improvements.

UHD has attracted increasing attention at NAB and IBC in recent years. Is that translating into real systems business?
Definitely. We were selected by Universal Music Group to design and build a five-camera UHD flyaway for deployment at Capitol Studios in Los Angeles. This project is centred on UMG's drive to open new opportunities for recording artists and songwriters through the development and production of film, TV, theatrical, live events and digital video. Sony PMW-F55 4K cameras are being used with Grass Valley fibre optic links. One of the cameras mounts onto a Ross robotic pan and tilt head, the other four being configured for manual operation. The system is equipped to allow creation of 1080/24p high definition proxies from each camera chain. These are then used to make an edit decision list for post-shoot 4K conforming. This approach is being echoed by other content producers who want to ensure their programmes are as future-proof as possible and are making the investment into UHD. Programme channels across various platforms are already offering UHD content to their subscribers and this is encouraging broadcasters to take UHD seriously.

And virtual reality?
Aside from the head-mounted mobile phone displays that have been attracting attention at NAB in recent years, VR remains a well-established and highly efficient tool for presentation studios. It allows great flexibility of background design for news programmes, interviews or creative drama. In recent months, we have provided a complete new VR studio build for a client in Hong Kong and at the same time upgraded their existing studio in London.

The Hong Kong project is a complete augmented-reality studio including a Ross tracked virtual camera solution with robotic heads, graphics, vision mixer and auxiliary infrastructure. It was fully prefabricated and tested at our UK headquarters before being shipped for on-site installation and commissioning by ATG Danmon staff.

Both studios were installed in standard office spaces which brought about their own interesting challenge. One area that needed some thought was the lighting and we worked in partnership with a specialist contractor to create a bespoke lighting fixture. This not only met the height requirements but we were also able to design it in a way to ensure flexibility regarding the content they wanted to produce.

What was your most recent project?
Apart from the Universal system I described earlier, we recently completed a gallery upgrade at the London headquarters of Input Media, one of Britain's leading sports television production companies. The upgrade was required to provide facilities to a new customer which is producing an integrated betting feed for delivery to the independent betting sector. The channel is being distributed via satellite to end customers in the UK and Ireland. As well as televising fixtures from UK racecourses, the channel is covering South African racing, including a wide range of turf and all-weather flat and jump racing. The service is on air 364 days of the year. We have installed two Ross 2 M/E Carbonite vision switchers, a Ross Ultrix router, SAM and Axon glue and Jünger loudness compliance processors. Audio was interfaced to one of Input Media's existing Yamaha DM1000 audio mixers. Live content is sourced from up to nine incoming clean-feeds. The entire system was design to run in HD 1080i with conversion at the edges for distribution, ensuring capability for the move to full HD operation in the future. A key objective was to make the facility capable of being controlled by a single multi-skilled operator who can direct the service and produce an integrated feed of multiple sources and replays as defined by the customer’s daily racing schedule. Two Axon compliance recorders capture the output.

Will you be attending NAB?
Yes, we will be attending the show. Two of our sister companies within the Danmon Group will be exhibiting on the show floor: Marquis Broadcast at 9030 in South Lower and NTP Technology in Central Hall with reseller plus24 on booth 3851. We will also be inviting guests across to the Danmon Group suite in the Westgate hotel adjacent to the Las Vegas Convention Centre.

www.atgdanmon.co.uk

This article is also available to read at BFV online here, page 5.

(JP/MH)
Promotion Hire

Top Related Stories
Click here for the latest broadcast news stories.

24/04/2017
Pond5 Announce New Global Partner Program
Pond5 has announced a new Global Partner Program to distribute its video – and other multimedia assets to new markets and resellers around the world.
24/04/2017
Clear Cut Pictures Secures New Managing Director
Leading post production house Clear Cut Pictures has announced the appointment of Rowan Bray as its new Managing Director. Rowan joins from Molinare,
26/04/2017
Qvest Media Announces New Deal With tpc switzerland ag
Qvest Media has announced a major new contract with tpc switzerland ag, for the media technology infrastructure of the new sports, news and technology
26/04/2017
Production News : C4 Announces New Improvised Comedy Show Lee & Dean
Channel 4 has announced its first commission from new Hertfordshire-based production company Bingo Productions, Lee & Dean. The comedy series is writt
23/03/2017
PHABRIX Releases Vectorscope & Waveform On Its New Qx at NAB
PHABRIX will be showing its latest V1 release for the ground breaking Qx for UHDTV standards testing at NAB Las Vegas. Based upon a new technological
13/04/2017
PS-Zoom 35-70 CS – New Videos Available
Since the product launch P+S Technik is proud of its lens with character. Many projects have been realized with this lens. Cinematographers make their
13/04/2017
Marshall Delivers The New CV-RCP-100
Marshall has announced the new CV-RCP-100 which delivers touchscreen multiple camera control for up to seven broadcast cameras. The new unit enables u
12/04/2017
IDX Unveils Its New Powerlink Batteries
At IBC 2016, IDX literally whetted the appetite for its new Powerlink batteries. Suspended within a bubble tube, the evolution of the Powerlink featur
11/04/2017
New Exhibitors Head To NAB Show 2017
More than 200 companies are to exhibit at the 2017 NAB Show for the first time it has been announced. NAB Show takes place in Las Vegas, 22 – 27 April
11/04/2017
SGO Unveils New Integrated Workflow Concept
At NAB Shot 2017, Booth SL4227, SGO will introduce a new integrated workflow concept, as well as launch solution-based applications using Mistika tech
11/04/2017
Production News : ITV Confirm New Game Show
Jason Manford has been announced as the host for a new game show for ITV. Every week, Bigheads will see some 'famous faces' go head-to-head in a fast
10/04/2017
New TVLogic 4K & OLED Monitors For NAB
At NAB Show 2017, TVLogic will introduce a number of new 4K HDR and OLED monitors, including the LUM-310R, the LEM0550R, the VFM-055A, and the LVM-171
07/04/2017
Fujinon To Launch New 4K Compatible Lenses
It has been announced that Fujifilm is to launch three new 4K compatible broadcast lenses at NAB 2017. The additions expand the company's 4K broadcast
07/04/2017
Production News : Carey Mulligan To Star In New Thriller
It has been announced that Carey Mulligan will star in a new thriller for BBC Two. Set in present day London, Collateral looks at the spiralling reper
07/04/2017
Calrec Audio Unveils New Artemis Console
Calrec Audio has announced that it will launch a new Artemis console at NAB 2017, Booth C3118. Artemis Ray has 456 fully featured input channels and c