Broadcast News

Bookmark and Share

PlayBox Technology To Demonstrate Broadcasting In The Cloud

News Image
At NAB 2017, PlayBox Technology will demonstrate the capabilities of CloudAir rapid-implementation broadcasting in the cloud.

Van Duke, US Director of Operations, PlayBox Technology, explained: "The demand for fast-startup channel playout is growing rapidly as broadcasters explore increasingly creative use of 'red button' opt-overs to supplement their main programmed channels. At NAB this year we will be providing live demonstrations of our CloudAir solution running on Amazon Web Services (AWS), one of the world's largest and most highly regarded cloud platforms. This is a real must-see. Working with AWS allows new broadcast channels to be activated very quickly and with extreme cost efficiency. CloudAir will be available on AWS Marketplace from Q2 2017.

"CloudAir from PlayBox Technology accommodates permanent channels or, for example, a short-duration red-button service providing background information to a secondary channel. Easy to establish and to operate, the service is also very accountant-friendly because both the CDN and CloudAir itself are available in a pay-as-you-go model."

Van Duke continued: "How does it work in practice? A customer calls us and says 'We need a new channel to go live tomorrow'. SaaS offerings will be available from PlayBox Technology and AWS Marketplace. Broadcast quality IP content is then delivered from the AWS Cloud via AWS Direct Connect, AWS Cloudfront or the customer's choice of CDN partner. Content distribution choices include streaming live to the customer or via fiber connection back to the customer head-end rack, or both. CloudAir provides scheduling and all the other operational features needed to run an efficient television channel. These can be operated from the internet browser of any desktop PC, including latest-generation models running Windows 10."

"CloudAir is delivering on its promise to give broadcasters greater operational flexibility without increasing their capital investment," added Don Ash, president, PlayBox Technology. "It also offers uniquely powerful capabilities as a hybrid with our established Neo server-based solution which continues to be in very strong demand."

New CloudAir features to be demonstrated at NAB 2017 will include a transcoder capable of handling multiple file containers and formats including MPEG PS/TS, MXF, QT, AVI, MP4, GXF, MPG2, H.264, ProRes, DNX HD and MJPEG. Also new are an enhanced graphics editor template preparation interface, improved playlist editing, advanced playlist export to EPGs and automated linking of stored assets.

PlayBox Technology will exhibit at NAB 2017, Booth N5311.

Solidmate Ltd Memory Card Hire London

More Content Management Stories

PlayBox Technology To Demonstrate Latest Advances At NAB
PlayBox Technology will exhibit the latest advances to its Neo and CloudAir broadcast channel branding and playout solutions at the NAB Show (07-12 Ap
SWISS TXT Revolutionises Live Subtitling Market With SaaS Solution
SWISS TXT has revolutionised the live subtitling market with an SaaS solution. The service was first used for MTG TV Norway at the European Handball C
PlayBox Technology Neo Powers New HD Channel at, one of Bavaria's leading regional broadcasters, has chosen PlayBox Technology Neo as the core playout system for its new high definition tele
Cloud And AI To Scare The Industry At IBC Again
Everyone knows about penetration by IT technologies in the sphere of broadcast engineering. Although the IT and engineering campuses are still poles a
Workflows Need To Change To Unlock The Benefits of IP
The primary advantage of an IP-based system is the convergence of multiple signal formats onto a comprehensive, distributed IP switch fabric that seam
PlayBox Technology Announces Neo TS IP Stream Time Delay
PlayBox Technology has announced a major new addition to its modular Neo broadcast playout system. Scheduled for launch at IBC2017 in September, Neo T
Video Over IP: Bright New Future Or Pandora's Box?
Broadcast television is all about timing, says Kevin Salvidge. Terrestrial and satellite programmes still have to be played out on schedule even thoug
The Importance Of Waveform Monitoring In HDR Production
Regardless of whether they are working with HD or 4K, one of the dawning realities to many embarking on their first HDR production is the need for app
BHS Expands Infrastructure With PlayBox Technology
BHS Telecom has expanded its broadcast playout infrastructure to a total of 100 PlayBox Technology AirBox Neo systems. Located across the service prov
No Need To Box Yourself In
Channel-in-a-Box has, in effect, been a fairly nebulous concept since shortly after the term was coined, by whom, I do not know, says Jan Weigner, CTO