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29/08/2003

Granada Visual adopt DAM technology

Granada Visual, the division responsible for the worldwide distribution and exploitation of all Granada footage content, has struck a recent deal with digital asset management specialists ARKEMEDIA.
The deal will see the implementation and installation of the first phase of the bespoke ArkEMedia Digital Asset Management System (DAM).
The system will be trialed for six months after a successful pilot last year convinced the broadcaster to invest further in this sophisticated content management system.
The system was originally trialed in April 2002 to test end-to-end workflow and functionality for managing both data and video assets for Granada’s footage sales department, Granada Visual.
ARKEMEDIA software is at the core of the system, which archives and manages video and audio content including raw footage, single items and complete programmes. The pilot phase has vastly improved the workflow processes through the creation of a fully searchable visual database, designed to tag specific metadata to streamable clips. This is enhanced by digitised video using Windows Media 9 Series.
Additionally, the project allows the ingestion of current programme databases and interface with existing rights management software.
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