The Foundry Releases COLORWAY

Creative software developer The Foundry has revealed COLORWAY, a new application that speeds up and changes the process of iterating on and finalising an image.

COLORWAY gives users access to an environment where they can develop looks of 3D objects and scenes and share a selection of iterations. The COLORWAY ecosystem also includes COLORWAY Presenter, a free desktop app that lets clients pick the images they prefer and make real-time changes.
A COLORWAY kit for MODO, to let users import and export their COLORWAY files into the main app, is also available. A kit compatible with Maxon's Cinema4D will be available soon.
Using the COLORWAY kit, users can export a .DCI file into the main COLORWAY app. They then have creative freedom to experiment with looks and finalise a selection of configurable scenes, which can then be sent as files over to a client or colleague working in the COLORWAY Presenter app.
The COLORWAY Presenter user can tweak the image, before sending their chosen looks back to COLORWAY. All colour, texture and light changes stored in the signed-off looks can then be sent directly back from COLORWAY to the source 3D application in the .DCI file for final rendering.
Matt Brealey, COLORWAY Product Manager at The Foundry comments: "The process of creating a final look in 3D can be slow and frustrating for designers and clients. Simple changes involve round tripping back into a 3D application for time consuming re-rendering. With COLORWAY these barriers are removed, enabling artists with the ability to make almost limitless real-time changes to an image."
Tomasz Lechociński, 3D Designer comments: "COLORWAY will really change the way I work as a designer and make my life so much easier for sure. For me the best thing about it is being able to make live changes to lights, which allows me to test many different lighting scenarios in no time at all. It's so much fun that I spend a lot of time just playing around with different light colors. The instant feedback is amazing."
Lechociński continued: "Changing the colors, textures, and materials is particularly straightforward, which makes it an invaluable app for use at a wide range of companies -- both by 2D artists refining their renders and by 3D departments. With COLORWAY Presenter, I can also get rapid feedback from clients, which helps me to quickly understand exactly what they want, and they love it because they get to experiment like artists themselves!"
Mr Brealey continued: "This application is not for one specific industry. It could be used in fashion design to pitch a range of shoe colors and textures to a marketing team, or maybe by an interior designer to show an alternate lighting environment or the grey wall versus the blue.
"The scene becomes as customisable as you decide to make it when you first render it out of 3D. Once it's in COLORWAY, the possibilities are endless and lightning fast."

www.thefoundry.co.uk/products/colorway

(IT/JP)