Broadcast News

Bookmark and Share
18/01/2008

U2 3D To Premiere In Dolby 3D At Sundance Film Festival

Dolby Laboratories, Inc. has announced that the world premiere of 3ality Digital Entertainment’s U2 3D, distributed by National Geographic Entertainment, will be shown in Dolby 3D Digital Cinema on Saturday, January 19, at the 2008 Sundance Film Festival.
Dolby 3D’s unique technology provides an incredible visual experience and allows Sundance Film Festival organizers to quickly transition screenings from standard 2D format to 3D without the use of silver screens.
“Dolby 3D is an ideal solution for the Sundance Film Festival, as it allows us to easily switch between 3D and 2D films. Since we have a full slate to screen, we cannot afford to devote one theatre entirely to 3D,” said Sarah Pierce, Director of Operations, Sundance Film Festival. “By using the white screens already in place, we can shift between formats within minutes.”
Dolby 3D Digital Cinema uses a unique colour filtering technology licensed from Infitec that provides realistic color reproduction and extremely sharp images without the use of silver screens, delivering a great 3D experience to every seat in the house. Furthermore, the Dolby 3D filter wheel inside the projector easily moves out of the light path when switching from 3D to 2D digital cinema presentations.
“We are delighted that the premiere of U2 3D at Sundance will be shown in Dolby 3D,” said David Franks, U2 3D Visual Effects & Imaging Supervisor, 3ality Digital Systems. “Dolby 3D preserves the movie’s image integrity and provides a sharp and vibrant picture, so audience members will actually feel like they are at the U2 concert.”
The Dolby 3D filter wheel is compatible with Digital Cinema Initiatives (DCI) compliant projectors featuring Texas Instruments’ Digital Light Processing (DLP) digital cinema technology and is inserted into the light path before the image is formed, delivering a stable and sharp picture. Additionally, Dolby’s eco-conscious solution provides patrons with high-quality, reusable 3D glasses for an enhanced and environmentally friendly 3D viewing experience.
“We’re proud to be selected for the premiere of 3ality’s U2 3D at the Sundance Film Festival,” said John Iles, Vice President, Cinema, Dolby Laboratories. “Dolby has worked with Sundance for many years by supplying sound support for screenings, so providing our latest 3D technology this year is a natural extension of our commitment to the festival.”
More than 100 Dolby 3D screens are expected to be available to play U2 3D worldwide by the time of its release. To date, Dolby 3D has presented titles such as Walt Disney Pictures’ Meet the Robinsons, Tim Burton’s The Nightmare Before Christmas 3D and Paramount Pictures/Warner Bros.’ Beowulf. Upcoming Dolby 3D presentations include Fly Me to the Moon (nWave Pictures), Hannah Montana (Disney), and Journey 3D (New Line).
For a complete list of Dolby Digital Cinema and Dolby 3D Digital Cinema locations, visit:
www.dolby.com/consumer/motion_picture/ddcinemas/
(DS)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

15/11/2007
Beowulf Premiere Marks Dolby 3D Digital Cinema Presence In 75 Screens Worldwide
Dolby Laboratories, Inc. has announced that its Dolby 3D Digital Cinema system will be available in 75 screens in 12 countries worldwide in time for t
24/06/2008
Dolby 3D Digital Cinema Expands Global Presence
Dolby Laboratories Inc., provider of high-quality audio and surround sound, announced at Cinema Expo 2008 this week the growth of Dolby 3D Digital Cin
01/04/2009
Dolby 3D Digital Cinema Delivers Large-Screen Capabilities
At ShoWest 20009, Dolby Laboratories announced that exhibitors will now have the ability to play back content using Dolby 3D Digital Cinema to provide
08/02/2024
Palmer Digital Group Wins Additional Digital Menu Board Business
Palmer Digital Group has won additional digital menu board business with iconic ice cream shop Rainbow Cone, a Chicagoland institution since 1926. Fol
02/04/2009
Dolby Debuts 'Buy One Get One Free 3D Glasses' Offer At ShoWest 2009
At ShoWest 2009, Dolby Laboratories announced a limited-time "buy one get one free" Dolby 3D Glasses offer for exhibitors installing a new Dolby 3D Di
24/03/2009
New Dolby Multistream Decoder Bridges HE AAC And Dolby Digital Plus Standards
Dolby Laboratories has announced that they new Dolby Multistream Decoder, a licensable multiformat audio decoding technology that supports Dolby Digit
15/03/2007
Dolby Digital Cinema System Selected For US Beta Test and Kinepolis in Europe
Dolby Laboratories has announced that Technicolor Digital Cinema has ordered 190 Dolby Digital Cinema JPEG 2000 systems, and will deploy 60 units for
19/06/2009
BAFTA Selects Dolby 3D For London Showpiece Theatre
Dolby Laboratories has announced that the British Academy of Film and Television Arts (BAFTA) installed Dolby 3D Digital Cinema in its prestigious Lon
16/03/2010
Dolby 3D Glasses Reduced At ShoWest
Dolby Laboratories has announced it has reduced the price of its reusable 3D glasses. During ShoWest 2010, exhibitors can purchase new 3D glasses at a
14/03/2023
Visix Adds Digital Designs To Its epaper Product Line
Visix has added digital desk signs to its epaper line of products to further support hybrid workplaces. The new EPS 42 epaper desk sign is small, ligh
05/03/2010
Dolby Audio 'Supports' Oscar Nominations
Dolby Laboratories, Inc. have announced that all films nominated for an Oscar in the Achievement in Sound Editing and Achievement in Sound Mixing cate
04/06/2009
London's Empire Premieres Jonas Brothers In 3D With Barco
A global leader in digital cinema projection technology, Barco, has announced that Empire cinemas have chosen its digital cinema projectors for their
12/03/2009
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors Sony Electronics and RealD are working together to provide exhibitors with
17/09/2008
Dolby Cuts Price Of 3D Glasses
Cinemas that utilise Dolby can now benefit from a cut-price deal and purchase new 3D glasses at a reduced list price making them even more cost-effect
02/01/2007
Dolby SCC2000 Secure Content Creator To Be Accessible By Postproduction Facilities
Dolby Laboratories has announced that its Dolby SCC2000 Secure Content Creator, a scalable mastering solution for JPEG 2000 digital cinema compression