Broadcast News

Bookmark and Share

Harris Broadcast And placemedia Work Together

Harris Broadcast have announced an agreement to bring dynamic, targeted and measureable strategies typically associated with online advertising to more traditional television services and enable common measurement across television and digital verticals. By helping media companies quickly and efficiently engage in programmatic ad buying for linear television, Harris Broadcast will provide media software solutions for placemedia Engage, a new ad exchange service that allows media buyers to purchase advertising on a simple and easy-to-use website.
"placemedia delivers a next-generation model that gives operators a better platform for monetizing TV advertising," said Derek Mattsson, president of placemedia. "Harris Broadcast is at the core of this strategy, providing the front-end software and user interface to transact exchanges, and a powerful tool to optimize performance for specific advertisers as well as the overall placemedia platform."
Harris Broadcast software supports the self-serve capability for automated ad buys and provides customizable, scalable business intelligence to placemedia for the evaluation and optimization of its business performance. placemedia offers media buyers the ability to buy linear TV inventory on an impression-based sales model versus relying on traditional ratings points negotiations for spot buys.
"Linear TV advertising continues to become more data-intensive, and companies like placemedia need rich media software tools to assist in the monetization and analysis of advertising," said Scott Criley, director of media and workflow at Harris Broadcast. "Our platform provides placemedia’s customers with an easy-to-use tool for the purchase of impression-based inventory while NetGain enables placemedia to manage and analyze vast amounts of data coming into the placemedia advertising portal, providing tools to effectively manage that data and make it actionable."
Through a cloud-based advertising portal that enables the simplified buying and selling of rich media advertising, Harris Broadcast empowers media buyers with an easy-to-use, intuitive front-end interface to explore inventory, buy ads and manage purchases for broadcast, cable, satellite and IPTV operations. Harris Broadcast’s business intelligence software separately provides robust, in-depth analytics to help placemedia manage, analyze and distribute information — and better understand business opportunities and empower future growth.
placemedia said Harris Broadcast’s platform provides a simple and efficient user experience for media companies less familiar with online buying processes. The interface uses terminology and processes that are familiar to broadcast TV stations and cable networks, for example.
"Although we are shifting the model from the way TV advertising has historically been bought and sold, we are not drastically changing the traditional process and interface for doing so," said Mattsson. "The Harris Broadcast solution was designed with a TV perspective in mind. We deliberately did not want to repurpose Internet ad sales technology for linear television; rather, we focused on delivering a transformative technology platform that is tailored specifically to TV advertisers and media companies."
placemedia said that Harris Broadcast’s strongest value proposition is to help target specific audiences, and later analyze large amounts of disparate data with NetGain to enhance ad performance and delivery. This ultimately helps placemedia satisfy the business objectives of advertisers and media companies.
Harris Broadcast
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

New Year, New Career?
A lot of people find themselves examining and assessing their current job and career plans in January... It's therefore no coincidence that the start
Media Links To Showcase New IP Media Gateway
Media Links has announced that it will demonstrate its new MDP 3020 IP Media Gateway at NAB NY 2017, Booth N624, which takes place later this month. T
Christy Media Solutions Is At Broadcast Asia: Stand 6J4-05
Christy Media Solutions is exhibiting at Broadcast Asia for the first time this year. As a regular visitor to the show and with a growing customer bas
BT's Media & Broadcast Division
Getting content from glass to glass – from capture to end audiences – may sound like an easy thing to deliver, but for those in the media and broadcas
Marquis Broadcast – Media Management Made Simple
As storage capacities grow and timescales shrink, managing your media and metadata has never been more important. Whether you're a large broadcaster o
Bristol's UNESCO City Of Film Status Launches At Watershed Media Centre
Bristol's new United Nations Educational, Scientific and Cultural Organisation (UNESCO) City of Film status has launched at an event at Watershed Medi
Aspen Media at SoundPro 2017
Broadcast and Live audio distributor Aspen Media is showing for the first time in the UK the latest products from DirectOut and JLCooper at SoundPro i
Panasonic Collaborates With Berlin Phil Media
Panasonic has collaborated with Berlin Phil Media to construct new UHD-HDR production facility in the Berliner Philharmonie. As part of the collaborat
IABM Launches Broadcast And Media Awards
IABM has announced that it is launching a new, unified technology awards program for 2018 that will rapidly become the gold standard for broadcast and
Celebro Media Launches New Washington DC Live Broadcast Studio
Celebro Media has launched its new Washington DC live broadcast studio with stunning views of the White House. The development will be the first US st
Procam To Host Media Technology Day
Procam has announced details of its Media Technology Day - an all-day exclusive industry event in partnership with Broadcast magazine. Taking place at
Cache Media Delivers M-LYNX-702
Broadcast specialist Cache Media has recently supplied Wimbledon-based AV specialists Present Communications with five Marshall M-Lynx 702 7" Rackmoun
Training The Next Generation Of Media Pros
For the past 14 years, Studio12 has been giving the young people of Leeds access to industry-standard equipment, teaching them the skills they need to
Aspen Media At SoundPro 2017
Broadcast and Live audio distributor Aspen Media is showing for the first time in the UK the latest products from DirectOut and JLCooper at SoundPro i
Media Links to Present Case Study At IBC 2017
Media Links, a Technology and Engineering Emmy Award winner and the market leader in media over IP transport solutions has announced that John Dale II